Hot on the heels of my post about ad theft (which is of course entirely unrelated to what I’m about to write), this campaign reaches my eyes:
A worthy cause. Nice one.
But it kind of reminds me of something…
Oh yes! This virtually identical campaign Daryl and I did for the now-defunct Stop Vivisection Now:
Yes, it’s 12 years old. No, it didn’t feature in any award books (we didn’t enter it. Long story that I’m not 100% allowed to discuss), but it’s right there on my portfolio site, and I know from my traffic stats that it gets plenty of visits, possibly from advertising creatives in New York.
They’re very similar, aren’t they? The pixelation, the unusual line construction; in fact the whole darn concept.
All I can say is, it’s a shame this other entirely-original-but-coincidentally-just-like-mine campaign is so much worse. The pictures don’t give you an idea of anything. To be powerful they should allow you to imagine some part of the real situation.
That then leads into the lines and typography: you have to say ‘this is a photo of...’ because the type is so massive you’d have no idea what it was referring to without those extra words.
The type is also fighting with the picture, so you don’t get a chance to look at it, wonder why it’s pixellated, then get the answer, subverting your assumptions that it’s something innocent.
And there are so many little bits of copy to read, it’s just a bit of a mess.
Finally, the call to action is pointless: ‘Take a stand to end violence against women and girls’? How am I supposed to do that, particularly in these 30-40 countries I don’t live in? You’ve given me a problem without a way of solving it. Thanks for that.
And thanks for proving the phenomenon of massive, massive, fucking massive coincidence.