Here’s How to do a good american ad

Read out the proposition then twist it entertainingly.

The selling gets done clearly but is then out of the way to allow for 20 seconds of entertainment.

The quality of that entertainment is, however, down the extent of your skillz.

This one was done by some people whose skillz are, as the kids say, mad.

http://www.youtube.com/watch?v=8F_G2zp-opg&feature=player_embedded

(Via the excellent Toadstool Blog.)