Writing scripts, eh? There must be quite an art to it. I’d imagine that all the great ads have a beautifully worked script behind them that reads like the love child of William Goldman and James Joyce, calling down the twin angels of screenwriting and literature to bring wonderment and genius to the masses.
Here’s the first version of Balls:
…Which then became this:
And was ‘Paint’ just like that from the start? Nope, it was about firemen and doggies. Was the existence of people thought to be a no-no?
And lastly, Cake. Now this one has been written with tender loving care and the feeling that a GOOD AD is what you are reading:
And that’s how it’s done.
I think the lesson here is that, as you might expect, much of the ad happens in the execution.
And thanks to anon for sending me these scripts.