Snap!

Here’s an ad for McCoys that was done at Publicis a few years ago:

It was shortlisted at Cannes and won a couple of arrows here if my addled memory serves me correctly.

Here’s an ad for Cadbury’s that might charitably be described as somewhat similar (or uncharitably as a virtually shot-for-shot thieverama):

And here are some people from Australia having a row about it in real Australian language.

I thought it was an isolated incident, until I saw the following:

A well known ad for Match.com:

And this flagrant riperoonie:

The creatives involved should hang their heads in shame.