Anomaly London asked fans of the Vaccines to submit photos of themselves at festivals to create the band’s new video, ‘Wetsuit’.
What do you think?
Good idea helped along by a decent track. Doubt it would work as well for fans of Cher Lloyd.
if youre a fan or been at any of the festivals, it might be a good thing.
i have to admit i could only endure it for a minute in. and i hate that crowdsource shit. because it is mostly exploitation. apart from all the connect and meaning stuff. on the bright side, it must have been a pain in the butt to go through all the pictures. or some of them. their site wouldnt stop loading more and more… which kinda highlightes one problem with handling crowdsourcing projects…
In a word…SHIT!
It’s just so fucking dull!
The idea of getting your fans to make / help make / contribute to the video has been done so many times.
At least when its been done before it’s either had style / charm / wit / or fun.
Here’s an example…and at least it’s got a sense of fun about it.
When are these new fangled ‘we’re not digital we’re integrated’ fucking agencies going to stop preaching a load of new age strategic wank, off load all the poncy, deeply average planners and start getting back to basics with good ideas that are well executed?
@m denton esq
Were we watching the same pop promo?
The one I watched was terrible.
The Beastie Boys handed out video cameras to their fans to do something like this back in 1872. I seem to remember Daft Punk did something similar a few year later. The Glastonbury documentary used was made from festival goers’ footage…
I stopped watching at 1min 43secs
Yup, the Feeder one is much better. Probably because it looks like they’re having more fun and acting much less self-consciously (as you do in your bedroom when you’re 16, along with all the other stuff, like furiously masturbating, smoking menthol cigarettes, etc). The people you get documenting themselves at festivals are the people who watch the bands through an iphone screen held directly in line with your view of the stage.
I can see the appeal for fans though. ‘Look, there’s me! I’m in the video for that song I like!’ At least it has some emotional engagement. Luckily music videos only ever really have to preach to the already converted.
So Mr Denton’s right, it’s a nice idea. But everyone else is also right, because it’s one of those nice ideas that’s a bit boring when it’s actually put into practice.
Oh well, at least they made something.
@ Geek Freak…I did say good idea, NOT good promo or execution. (I was just trying to be uncharacteristically positive, sorry I won’t do that again).
Christ this is boring.
But I can see that this would appeal to a dickhead hipster fanbase (though maybe even they have seen this idea too many times?)
For that reason is it just getting the right job done for the brief rather than doing something fresh creatively?
Still should have been executed more excitingly though. Was expecting a twist. Was disappointed.
Hate to drop the ‘D’ word but… DONE. Done quite a few times and a lot better.
When I first heard about the vaccines ‘instagram’ video, I imagined the final thing would look like something a school kid could make in iMovie.
Then I thought, no, this is Anomaly. They’re going to take the stills and do something great and unique with the execution, really bring it to life.
Clearly I gave them too much credit.
ho ho ho
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