Another impeccably crafted slice of middle-class GB.
It’s just unfortunate what happened to the dog, a theory compounded by this REAL version of the ad:
Sorry Ben, going off road here but this IMHO is finally a great computer game ad http://www.youtube.com/watch?v=zuzaxlddWbk
Not up there with ‘Double Life’ (I’ve conquered worlds) admittedly but the best for a good while, don’t you think?
Is the dog in the box?
it is all a giant cover-up by the mainstream media! wake up! here is the true version 😉
The little lad wakes up and gets out of bed at 8 o’clock!
On Christmas morning!!
Just in case the people who worked on the ad have been checking back on this blog periodically for any actual feedback from the mob on their ad… I think it is really, really well done. Very sweet twist. Didn’t see it coming. It had just the right amount of sentimentality. It’s nice to see an ad that isn’t jaded every now and then.
Now I hope I don’t see an old ad out of Italy that is identical to this one.
Wow. that was just great. amazing execution. they win.
Dougal Wilson i hear.
love to have been there when the chirpy producer told the creative team that getting the Smiths song was looking a bit iffy but Walking on Sunshine acoustic version by Peter Bjorn and John was definitely an option!
I like the ad, I like the song and I like the growing trend of doing covers of good tunes from our youth that are apt for your ad.
But I’m not sure this song choice isn’t too much of a cheat for their rug-pull.
They want us to think for 90% of the ad that the kid can’t wait to GET a present…and then reveal that actually he can’t wait to GIVE one.
So they cleverly film everything so it
plays both ways – as they should for a rug pull…
…except the song is all about him wanting to GET what he wants. So I felt a bit cheated when they then revealed that actually he wanted to GIVE something.
(And don’t gimme no crap about “he wanted to get the chance to give his parents a present.” Cos that’s bullshit.)
A song that referenced his general impatience or excited anticipation would have worked better methinks.
Your email address will not be published. Required fields are marked *
This site uses Akismet to reduce spam. Learn how your comment data is processed.