G-L, when I first watched it I got distracted by something, which meant I didn’t watch the end. Then I showed it to my kids, saw the view in the mirror and thought ‘what the fuck did they do that for?’ Did we need a rational explanation of what the toys were? Of course not. Utterly pointless, but it’s a small piece of something that is otherwise sublime.
Is this a music video? Can’t anyone get an idea across in 10, 30 or at most 60″ anymore. Not exactly a profund idea but nice excuse for showing the product. Anything but get across the reality of the shopping experience, eh?
LOVE this, and the making of video is also genius.
I also think the twist at the end adds something really nice to the piece. Not because it needed a rational explanation, as it would definitely have worked as a flight of fancy.
But it is a really sweet thought that kids can see playing with their parents like playing with their favourite toy/friend. I think it adds even more warmth to that film.
Terrific, loved it.
Actual joy and humanity. lovely!
Catchy music and the advert is growing on me.
fuckin’ A.
the only bit i don’t like is the view in the mirror.
i’ll forgive it though. lovely ad.
G-L, when I first watched it I got distracted by something, which meant I didn’t watch the end. Then I showed it to my kids, saw the view in the mirror and thought ‘what the fuck did they do that for?’ Did we need a rational explanation of what the toys were? Of course not. Utterly pointless, but it’s a small piece of something that is otherwise sublime.
It’s a nice music video.
Love it, great stuff. Hats off to them. I agree about the mirror shot though. Still, top work.
I saw the 60 and didn’t think it was all that, but this one’s much much better.
what i like about this from an adult point of view is that it’s strange enough to feel like a music promo.
fun for the kids
cool for the rants
win. win.
Is this a music video? Can’t anyone get an idea across in 10, 30 or at most 60″ anymore. Not exactly a profund idea but nice excuse for showing the product. Anything but get across the reality of the shopping experience, eh?
I’d like to go to that party. Not the one in the mirror though.
Why didn’t they revert back to a children’s tea party?
I wish my Mum was that robot. I hate living in the mirror world.
Jimmy, get your hand off my winky.
The making-of is pretty good too } http://www.youtube.com/watch?feature=player_embedded&v=YN759pveY1E#!
I don’t the mirror. Gives it an ending. It would need something if it had nothing.
LOVE this, and the making of video is also genius.
I also think the twist at the end adds something really nice to the piece. Not because it needed a rational explanation, as it would definitely have worked as a flight of fancy.
But it is a really sweet thought that kids can see playing with their parents like playing with their favourite toy/friend. I think it adds even more warmth to that film.