The old ‘represented by’ staple is not dead

Here’s Godaddy’s Superbowl 2013 ad:

http://www.youtube.com/watch?v=wGJX6t3IAlk

That’s funny, because I was thinking about this very trope just yesterday. Back in the early 2000s you couldn’t move for ‘this person represents this (usually abstract) aspect of our product’ ads. Here’s the best:

http://www.youtube.com/watch?v=RdyC5prcsrI

I think they sparked the analogy craze that we’re currently either at the end of or just taking a break from as we enjoy five score years of manifestos.