Nicely done. Unnecessarily cheesy driving shot ending.
give a client some slack.
let him have the driving shot. the impact is build and cemented well before.
Fuck that. He/she ruined a nice ad.
Saw it coming. But you told me it was an ad for a car; someone watching tv wouldn’t know that.
Correction … The video title gave it away. I hate that.
I’m with Alvanta.
Cut the client some slack.
“you realise you forgot to take your mask off”
pointless and patronising.
WE GOT IT GUYS.
That’s what I mean. There’s a GREAT out trying to get out of a good one because someone didn’t have the balls to think anyone out here has a brain.
And the driving shot will take at least one mark out of ten off in awards judging, if not two.
“I know you guys don’t think we need the driving shot, but at VW we feel a bit uneasy about this. It’s a beautiful looking car, right? So why don’t we cut two versions – yours and ours – and ask some consumers which one they like best….?”
If the punchline comes out doesn’t the driving shot need to stay?
The ad is funny though.
I agree with anti-campaign.
I think it’s the ‘you forgot’ line that ruins the ad rather than the driving shot. Even the sirens are unnecessary.
Basically, someone fucked up a good ad and I’ll bet their job title and nickname both start with C and end with T.
Ben, have you seen the new Monster Jobs spot from BBDO NY?
I’m a fan. Wicked idea, simply executed.
Oh, come on. It’s not ruined. The idea survives and is strong enough to bring a smile when you watch it for the first time on TV. OK, the client (or someone) weakened it a bit – but not so much that you wouldn’t be proud of it (to my mind, the VO is the weak element). It’s a 7/10, easily.
Only 359 more minutes to go…
Without the ‘you forgot’ line, the driving shot could have become the punchline. Which is probably the ideal situation, as it shows the fun of driving roof down, and the car looks good. Only an idiot buys a car just because of the funny ads.
@ Steve: that ad is from 2009, but it is very good.
I don’t think it’s just because it has a driving shot – it’s more the nature of it. It feels like it’s straight from the ‘stock driving shots’ reel and tacked on gratuitously, rather than feeling like a part of the story.
Guy walks into convenience store in America. Forgets to take off balaclava. 18 seconds in he gets shot dead by the owner. Murrica! Fuck yeah.
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