Read the article here.
Interesting theory that throws up a couple of interesting questions:
Does Sir John believe his own agency’s creative output has deteriorated in recent years?
If there’s been a problem with advertising getting to grips with new technology, how come truly great TV work was still being a produced a long way into the digital revolution? How come advertising has suffered most in the last five years and not the ten before that?
Why did the person who wrote the article think that BBH produced the Pregnant Man ad?
And ‘…one of the other problems I have today is people have retreated to the edges of advertising. You know, they’re happy to do some small little campaign somewhere or they’re doing something on the net that hardly anybody sees and they’re getting awards for it and everybody’s cheering. But they’re not changing the way people feel or think.’