Very good New Nike Ad

https://www.youtube.com/watch?feature=player_embedded&v=aPkyPdubqDs

I like the VO. It doesn’t sound like I’ve heard one like it before and is an interesting contrast to the Tesco one below. That could have had this kind of VO and been better (but that still wouldn’t have helped with the strategic difficulties).

And it’s an interesting, empowering suggestion: if you can do that, why not this? So just do it.