In the ever-expanding world of car analogy ads I found this one to be refreshingly fun.
Ha! I just about blogged about this…http://beachsidewriter.wordpress.com/2013/09/24/the-magic-and-challenge/
You just blogged about a new ad?! Fuck me, great minds and all that, huh?
and then there’s the classic
Really sweet ad. The general public will love it. But the internet is a cruel mistress isn’t she. She gives you all these lovely little gifts to make your ads amazing – obscure films, amazing techniques – and it gives you them in a form that makes it easy to sell to the idiots. And then, once you’ve made your really sweet ad it tells everyone that you’re a thieving bastard. And the idiots tut.
@ john lukic
There is nothing new under the sun.
Yet Merc’s ad is way better – better shot, no lab coats, cooler chickens, and Diana Ross 🙂
Who had the idea first though or is it a chicken and egg thing.
Yes, but the Fuji Chickens are albino, so you know, it’s different.
Merc one made me laugh.
Fuji one made me think ‘oh, that’s interesting that Chickens heads do that’.
Merc wins irrespective of originality.
Is that from the same agency that won Gold at Cannes for a campaign based on this –
Ben. Do you know which markets the Merc and Fuji spots ran in?
Watched the Merc spot. Didn’t know that chickens heads worked like that. Made me smile – and like Merc a bit more than before (and thought it was an interesting departure for a brand that can be a bit po-faced).
Never seen the Fuji spot. And never would have done outside this blog. Even then, it’s not as interesting or as neatly shot as the Merc ad.
Thing is. If I was a punter who’d seen the Merc spot – unless I’d seen the Fuji ad two months earlier (hence my question about markets) would I care that someone, somewhere had used chickens in a similar way before? No. Because I wouldn’t know.
I’m with @ Ed. This comment is not to disregard any argument about creative originality. It’s simply about the effectiveness of the ad.
This really is just shit!
So what car is it for? or is it just for stability control. It’s just pointless.
Funny little film. Shit ad.
Did I ever tell you about the time I sat in the back of Elton John’s Rolls Royce…? Was like a chicken’s head proceeding down The Mall, smooth as a banister.
Forgot to add, I prefer the Fuji film, not for any executional reason or the originality question, but simply because it makes more sense.
I really liked this. Like REALLY liked this.
Then I read the comments.
And thenI sighed. It’s not the kind of idea you’d accidentally share with someone else, is it? It’s a rip. Theft, if you prefer.
I yearn for the days when a talentless cokehead could steal an artist’s work, make an ad, and then accept praise and awards for being brilliant and gifted – and nobody would ever know.
This way it’s just depressing.
They probably both saw this Smarter Every Day thing:
It seems there’s more than one chickens lover among us: http://www.youtube.com/watch?v=Xbd7TtKrDFc
LG’s Galluscam – Merc’s chickens – Fuji’s albino chicken – Owl being scientifically pestered…
They probably both saw this Smarter Every Day thing
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