Take this down at once! It belittles the process. If we just asked for a global spot at the beginning we would be doing ourselves out of a job. No, we must have a long drawn out process involving 100 slide powerpoint decks, CCI’s, CI’s, platforms, territories, research, research again, research again, green lights, red lights and conf calls all designed to absolve me of blame, which all ENDS UP with a global spot.
Keep it nice and complicated. It also implies we are fuckfaced shitheads. I order you to take it down. JFDI.
Oh and KV’s. Gotta spend four weeks on a KV. Even though no one will ever fucking see it.
That ambient idea sounds like George Lois.
Dunno why but all these advertising self-references put me off the industry. All the tumblrs, the virals, etc. I just hate them.
I think it’s because they always make out like we do a stupid job. Which doesn’t have to be the case. It used to appear quite cool. Now we position ourselves as childish and moronic.
I think you’re right. But, with our collusion, we have allowed a once reasonably noble industry with clever people doing wonderful things to become moronic. We are moronic. You only have to go to a tissue meeting with a client to understand that we are now cunts.
Maybe you don’t like these things because they are true.
I no longer give a fuck. I have been in it a long time and they’ve won. We have lost. If you give a fuck you go mad. Just take the money, say “leverage” at meetings, write their stupid ads that make them happy and laugh at them behind their backs.
That’s what I do.
Crappywriter is not.
Also, on a separate note, I think there appear to be more cunts in advertising because there are just more cunts everywhere, numerically speaking.
Shit has always floated to the top and there is just simply more shit these days.
When David Attenborough was born there were only 3 billion people on the planet and a lot less cunts.
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