We seem to have started the new year with a classic

http://www.youtube.com/watch?v=JEbpbNTkIdk

It’s the touches.

I mean, the idea is lovely, but it’s the executional details (eg: the mom hiding behind the cleaner) that must have come after the initial idea that really make this wonderful.

That campaign is a tough act to follow, but they keep doing it.

You know where the hat is going?

That’s right: off.

UPDATE:

http://www.youtube.com/watch?v=FW7Fmi8_kfU