Glazer + Canon
Ummmmmmmmmmmmmmmmmmmmmm…
Looks great.
Otherwise, not sure.
So there’s something pretty cool and photogenic that happens in Florence that you might not be aware of. If you like to see interesting things and photograph them, pop over to this gladiator football thing and snap away.
OK.
I just don’t quite feel the thrill that would get me booking a plane to Florence or buying a Canon camera (can I be the annoying wanker who asks why I can’t record this event on a Nikon or an iPhone?). I understand that immediate purchase is probably an ask too far, but it’s that thrill – the visceral, tangible, shareable excitement – that I’m not getting here.
Maybe it’s the music. I don’t think The Flight of the Bumblebee Sabre Dance elevates what I’m seeing. I guess it needed a lighthearted counterpoint to all the brutal violence, but I wonder if it made it too thin. I wonder what would have happened if a more stirring piece (like the track from Guinness Surfer for a lazy example) had been laid beneath something that really got me going. The visual material is there, it’s just that tonally it’s a bit like the next Sony ‘Colour Like No Other’ ad (with a more subdued grade).
https://vimeo.com/25512336 i prefer this version.
Borrowed interest.. You had it there Ben; an iPhone/ Nikon or any kind of phone/camera logo would sit just as well at the end.
@ ssshhhhhhh I’m with you. The client could have saved a few bob on fees as well. Unless JG did it for a free 5D. Which I doubt.
Scrolling through the Vimeo comments reveals that – until recently – the game was played by convicts out on day release. Makes ‘Starred Up’ look like Play School.
Wow. Did he direct that too..?
There’s a notorious war film called Come and See about Nazi atrocities in Belarus.
http://www.imdb.com/title/tt0091251/
Seems strange to link your brand slogan with something lots of film buffs would have heard of.
A nice looking film with a logo at the end. Tells me absolutely nothing about Canon cameras.
I don’t quite get this.
A Japanese company shoots a TV advert in Italy, that tells you to “come and see” in English, with a call to action at the end in German (jetzt suchen), for their branches in the Netherlands and France.
WTF?
It’s “Sabre Dance”, not “Flight of the Bumblebee”. Agree that it’s a poor ad though.
I completely agree. Why do I have to use a Canon? It’s not filmed in a particular way that only a Canon can be used and it frankly doesn’t look much better than an iPhone. The link above is a much more engaging film and this event has been covered SO much that making it into a commercial feels a bit desperate. Major fail for Glazer (maybe he needs the money) and Canon.
Come and see what?
I’ve been in and around soho today – word on the street is it’s average.
in book at most.
I don’t think that’s Flight of the Bumblebee.
Replace “Glazer” with “someone from Mustard” and then form an opinion of it.
That opinion would be “fucking pile of dogshit”.
As per the Belford poster ridiculousness from last week, just because someone who had a purple patch of brilliance ten years ago did it, it doesn’t make it good.
There is nothing remotely interesting about the way this has been shot.
All I’m seeing here is a bunch of scary-hard men!
And shot on both a Canon C500 and C300, retailing at £15K and £10K respectively, not exactly your average Joe’s camera.
@Reality Check
Those lads at Mustard are more used to doing the whacking man!
An interesting event exists some in the world. That’s not enough, is it, Canon?
They’ve really drunk the brand advertising kool-aid, judging by this.
Don’t you make some good cameras Canon?