Probably the best advertising memo ever written

Screen Shot 2014-09-22 at 20.46.58

Screen Shot 2014-09-22 at 20.48.34

Screen Shot 2014-09-22 at 20.48.54

Screen Shot 2014-09-22 at 20.49.07

(Via Shaheed @ The Creative Floor.)

I’ll just add that when I arrived at AMV in 1998 it was still one team one brief (in contrast to my previous agency, Y&R, where it was as David describes above). I was amazed and delighted for all those reasons.

It worked very well until it changed.