ITIAPTWC Episode 45 – Dan Germain
This week’s guest is the lovely and excellent Mr. Dan Germain, whose name almost looks like ‘Dangerman’.
His involvement in advertising, writing, branding and design has almost entirely been in the service of Innocent, which is now a big, global company with plenty of funny writing on the sides of the bottles.
So he’s basically created all the stuff that you love about Innocent beyond the mixture of some bits of fruit.
To find all about that and the following, click on one of the links below…
Starting as an English teacher.
A friends ethos.
Quite tiring/difficult at the beginning.
The words on the labels.
Social before there was social.
What does a Head of Brand do?
Working with external agencies.
Help from Richard Flintham and Andy Macleod.
And Ed Morris, George Prest, Johnny Leathers and Steve Paskin.
Doing exchanges at Wolff Olins and Method.
Ethics and sustainability. And health.
Getting together with Coke.
Designer of the Year 2014.
The future…
Here’s the chat, the iTunes link and the Soundcloud link, along with some of Innocent’s labels:
Whenever I get into conversations with young writers about craft the first thing I point them towards are the backs of those bottles (the old ones, not the new ones that Coke destroyed). I wish social media ‘experts’ would look at that. Great writing lifts every environment.
Agreed.
(Apparently I have to use at least 5 characters in a comment.)
Fifteen characters.
I love Dan Germain. I always have.