If you’re still there when it’s all over I’m scared I’ll have to say that a part of you has gone since the weekend.

When will you be replaced by a robot?

Your brain hallucinates your reality:

Brilliantly dark miniature scenes (thanks, D&C).

How movies make money (thanks, J).

And here’s part two of that.

Movie dialogue coach runs through some accents (thanks, J2):

Kubrick: practical lighting:

Pop culture characters if they were real (thanks, T).

ITIAPTWC Episode 41 – George Prest

Here’s my chat with George Prest, former ECD of DLKW, DLKW Lowe and RG/A.

He’s now a partner at You and Mr. Jones and a founder of Blood Global.

His journey from copywriter to those things is an interesting one, mainly because of the left turn his career took between Lowe and RG/A.

We discuss all that, along with the state of the industry now and what the future might hold, as well as…

Going from the information department at M&C Saatchi to Watford.

…and on to BBH.

Working on the stuff no one wants to work on.



‘Turbulent but creative.’

Le Sacrifice.

A new Lowe.


The dream job that wasn’t.


RG/A (& Unilever).

The need for a different kind of company.


No departments or job titles.

A different kind of pricing.

And a different kind of agency (that isn’t an agency).


George and Mr Jones.

We have no idea of what this is going to look like.

Driving a car at 100mph and ramming it into reverse.

A post-advertising age?

But still a creative age.

Here’s the chat, the iTunes link and the Soundcloud link, as well as some of George’s best ads:



I’m not denying, we’re flyin’ above it all. Hold my hand, don’t let me fall. You’ve such amazing grace, I’ve never felt the weekend.

Karl Lagerfeld’s sideways library (thanks, D).

All of Saul Bass’s movie posters.

The ten best jokes from the Edinburgh Fringe (thanks, P).

Time travel subway car (thanks, D):

The 20 worst directors of the 21st century so far.

Sportswriting’s ‘filthiest fuckup’ (thanks, T).

Bike Life:

Here’s a very good ad

It’s been a while since I saw one…

ITIAPTWC Episode 40 – Danny Brooke-Taylor

Sorry about the gap since the last one (how have you coped?).

Anyway, rather than dwell on that, here’s Episode 40…

When I emailed Danny to ask if he’d chat with me for an hour he happily agreed, I then said I hoped he’d been inspired to enter the industry by the ad agency his dad worked in on the show Me and My Girl, which also featured ‘wild child’ Joanne Ridley, and Robin’s Nest star Richard O’Sullivan. Danny then explained that Tim Brooke-Taylor was actually his uncle, but he certainly remembered the output of the Eyecatchers ad agency.

We didn’t talk about that, but we did talk about his journey from non-London agencies to London agencies to starting Lucky Generals, which means this episode kind of continues my mini-start-up series.

We also discussed…

From Manchester to Watford to Manchester to London.

Making Tories look stupid.

Raising your game.

TBWA post-Trevor.


A lovely pisshead guy.

Dare developments.

A little bit of Mother.

Working out who you are.

Do what you’re best at.

Just say no.

A creative company for people on a mission.

If you’re a creative company, you have to create.

Keeping an open minge.

The self-proclaimed nicest guy in advertising.

Here’s the chat, the iTunes link and the Soundcloud link.


But I know I’m on a losing streak ’cause I passed down my old street. And if you wanna show, then just let me know and I’ll sing in the weekend.

Mountain of Hell race (thanks, E):

Russ Tamblyn dancing:

Each US state depicted by one representative photo.

Stripped back brands.

Cool abandoned places.

Did this Ian Botham interview inspire David Brent? (Thanks, J.):

Fuck-off amazing sandcastles:

The best rappers deconstructed (thanks, P):

Websites for time wasters (thanks, D).

Looking like soldiers waiting to drown, and I’m not around no more. And looking at people that don’t make a sound when music’s around the weekend.

Cool vid:

2 years and 2000 attempts:

The story of Losing My Religion:

Cool animation:

A very famous farter (thanks, D).

ITIAPTWC Episode 39 – Vic Polkinghorne

I’m not sure which episode of my start-up series this is, but does that really matter?

Of course not!

Here’s Vic Polkinghorne on how the excellent Sell! Sell! began, and how it’s still going strong after twelve years.

We also the discussed the very interesting start of his career, which led me to write the following vaguely cryptic descriptions…

Dropped out of art school/shitty jobs/started a band/promoted the band.

‘A good use of your brain.’

Not exactly a bidding war.

Read all the advertising books.

And create a fully-finished portfolio.

Kind of a bidding war.

The madness of St Luke’s.

Teaming up with an account guy.

Off to Lowe (for a few months).

“I assumed I was going to start my own ad agency.”


18 months planning Sell! Sell!

Getting the creative work to be brilliant for a reason.

“It was a bit bumpier than all that.”

“We had no idea of what we were doing, really.”

More expensive than M&C Saatchi.

Why ‘Sell! Sell!’?

Initial clients.

Matt’s departure.

12 years in: longevity?

You can find all the fine work of Sell! Sell! right here.

And here’s the chat, the iTunes link and the Soundcloud link.



Snooker loopy nuts are we, me and him and them and me. We’ll show you what we can do with the weekend.

Best subtitles ever (thanks, D).

Pet brothers from other mothers.

Cool vid made with no CGI (thanks, J):

And behind the scenes:

Seven seasons of Game of Thrones in a tapestry (thanks, G).

Fun base jumping off a cliff (thanks, T).

Very fat cats (thanks, L).

Where do ideas come from? (Thanks, J):

McGregor/Mayweather bad lip reading (thanks, J):

Slash piano (thanks, M):

I’ll just leave this here…

Dear John: A break-up letter to advertising

By Bo Hellberg and Nadya Powell


I’m at the point where I think I have to break up with advertising
I really don’t want to. I’ve really enjoyed what we had.
It was great and we used to have a really good time.
I like ideas. You liked ideas.
I like brands. You liked brands.
We liked to make stuff that made people laugh and feel things.
Make people dream.
And we could, because we used to see the world differently to anybody else.
But things have become difficult and you are no longer making sense to me.


You stopped talking about what we could do.
You started cutting corners.
Doing things on the cheap.
In less time.
And what’s worst is that you don’t seem to care.

Remember how we used to do fantastic new things?
You remember the weird and wonderful stuff we used to do in digital?
All you want to do now is cheap display.
You stopped caring about ideas and craft.
Stopped having a point of view.


You just do what she tells you to, without thinking twice:
Data tells you the target market is always millennials.
Data tells you that when everybody zigs, you should zig too.
Data tells you that a 3 millisecond view by an online bot is a reliable measure.
Data tells you that only way forward is programmatic everything.
And you just agree.

As if that Data knows anything about humans or originality.

The worst thing — is how she and you have turned our amazing planners into insurance salesmen whose sole job now it is to de-risk.


You used to be fun and glamorous.
Everyone flocked around your great ideas, stories of travels and the headlines you made.
Now you’re a shadow of yourself.
Always harking on about the old days.
What are you doing that holds anyone’s attention today?
That would see eyes light up?

And it’s not just that people are leaving you.
It’s that they are not joining your club in the first place.
Because people are looking for purpose and passion
And you have neither.

So you’re trying to catch-up, get with the programme.
You’re running around with a bunch of kids.
Influencers you call them.
But you haven’t got a clue and they just smile and take your money.
It’s like Britain’s Got Talent for advertising.
And you buy anything Google and Facebook tell you.
Because you secretly want to be them.
You’re drunk on buzzwords like custom audiences, moon shots, machine learning and AI without a clue what it all means.
And when I confront you, you bring your friend Data to intimidate me and tell me I’m wrong.


You use words like modern and diversity.
How open minded you are and how you get culture..
Really? I don’t think you give a shit.
You’re about as cultural and inclusive as the KKK.
You don’t represent the world you want to influence — because you have no respect for that world.
You just want to be with people who look like you.
You’re in love with your own image.
But there’s a whole world out there and until you see it, you’re not worth my time.


You used to have a lot imagination.
Be fearless and bold and try new things.
Seek out and reward originality.
But now your benchmark is called mediocrity.
And you lack the balls.
When someone says jump, you ask how high.
I’m fed up with your lack of an honest point of view.
That you never protect ideas.
So fuck you.
You can have your offices, your ‘friends’.
You can spend all your time with your fatso friend Data.
Hope it makes you happy.


I’m off to find someone else. Or stay happy and single.
Because there are many others out there who think creativity is a great thing.
Who want originality.
Who get that there are other audiences beyond millennials.
Others that want to do new interesting things.
Work with people who aren’t like you.
Do things that makes people feel something.


Despite all this I hope you can change.

(Put your friend Data in therapy too so she can learn about people and not just numbers).

Maybe you need to scale back a bit and think about what’s important.
Sell the big office. Spend time with real people again.
Read a book or two, rediscover how and why the world is changing
And maybe you will start using the power of creativity for the right things.
Interesting things.
Maybe then, just maybe, I’ll come back again.


(Ben again. There’s more stuff here.)