The Difference Between D&AD and Creative Circle Thrown Into Sharp Relief:
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Last week, I (amongst others) pointed out how lovely the new Creative Circle annual is.
Then I came across this for D&AD:
It seems to demonstrate the harsh truth that you can slave away for ages on something, then have it turn out to be a pointless waste of time.
I’m not 100% sure that’s what D&AD wanted to say.
The other odd thing is that they haven’t even used the right colours. Why is it white at the top?
And the music is rubbish.
Perhaps it’s time D&AD recognised that all of its communications really ought to be worthy of inclusion in its own annual, otherwise, what’s the point?