It’ll Divide ‘Em Like Cactus Kid
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It reminds me of that time about 9-10 years ago when agencies (particularly Mother) would set their ads in a location that was not strictly relevant to the idea just to make them a bit more interesting.
In my opinion, the tactic worked then, and works now. Britain can get really dull, and this ad is a good example of where the exact same script would not work as well if set in Droitwich or Bexley Heath.
And it’s got a giant rubber duck in it.
Like Cactus Kid (which I loved), it’s a bit hatstand for the sake of it, but what the hell; it’s an ad for orange squash (or something). Logic would kill it.
Lack of logic makes it fly.