Just to explain: this is an idea that was brought to Nike by the animator/director, James Jarvis, who says, “Rather than a marketing project inititated by Nike, the film was something proposed and produced by myself, and as such I hope represents a much more equal collaboration with a brand.”

So, is that as much of a ‘scam’ as all the ads that creatives bring to their local chip shops and clairvoyants?

Is this where ads are heading? No branding? Anyone can bring a client an ad and (presumably) get paid for it? Sounds like fun…

How big will this one get? It’s a bit gentle to compete with something like Next Level, but if it creates half the buzz for 1/100th the money, it may be worth watching.

Did this happen partly because of the current financial situation?

Did you enjoy it?

By the way, the few of you who voted in the last poll seemed to prefer Veronica.

Says a lot.