This Is The Ad Your Follow Up To Your Cannes Grand Prix-Winning Ad Should Smell Like:
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No ball dropped here:
(Thanks, I’m On A Horse.)
26 Responses to This Is The Ad Your Follow Up To Your Cannes Grand Prix-Winning Ad Should Smell Like:
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I'm on a bike.
Equally brilliant. The product is featured throughout the ad, it's relevant, brilliantly shot, brilliant acting and funny. And they managed to sell it to the damn client.
I tip my hat.
Saw an ad in the Metro today for Old Spice.
'YOU DON'T WANT YOUR SHOWER GEL TO SMELL OF UNICORNS AND RAINBOWS. IT SHOULD SMELL OF JET FIGHTERS AND PUNCHING'
I nearly spat molten Latte all over the woman sitting opposite me. Fucking brilliant.
I am proper jealous of this. Brilliant. "Swan dive..!"
I thought the idea of an Account Handling Hall of Fame was an oxymoron until now; the suits sold this into Procter and Gamble.
You are most welcome. There is hope everyone.
that kuntz rocks
Not a grand prix, but a gold so who gives a fuck.
Nice work. Now I'll go swan dive into the pile of shit briefs I have and try and get a btaa diploma.
Not as good as the first one. Feels like the first one before they refined it and made it better. But still pretty funny.
It's good, but not as good as the first one.
So it will always be remembered as the poor relation.
Don't really know why they wanted to do it.
Clients and agencies always do this…'Oooh, look, we've done a great ad, lets do the same again'.
No, lets not.
Lets try and be great again.
great follow up. stuck with what worked. smart. keep going!
Brilliant follow up, prob one of the hardest things to do. I like this work so much I would wear old spice. Gotta tip your hat to the yanks, they are doing some great work across the board right now.
Come on, it's great. They've basically invented a new way of using language to make these ads.
It's great. I love it. But it's not a new form of language. It's taking all the cliche and bollocks speak of advertising and cramming it into 30 seconds to make something that's ironically gorgeous. I think we're all going a bit over the top in our praise of this ad campaign. It's doing what Tango did 10 years ago. I'm not saying it isn't great. I'm just not convinced it's all that game changing.
Agree with above. SHould have just left it here with the genius first one. This doesn't better it and if they keep going on like this, people are getting to get annoyed…'yeah, yeah, stop now'. Its like when they ran the gorilla ad again on TV but with different music. The ad was great. Its had its brilliant moment. Move on.
It's fucking unbelievably, handsomely, intelligently brilliant.
There is only one Tom Kuntz.
Actually, according to Linkedin there's 17.
But you know what I mean.
'should've left it with the first one?'
as if coming up with a great campaign and then having it sold in aren't hard enough.
go easy fellas.
Yep, you've just described a new way of using language. That's exactly what I meant.
Obviously it's not a 'new form' of language because no one would understand that.
Apart from maybe dolphins.
DLKW and Lowe.
Dare and MCBD.
I smell something cunty.
So Gordon,you think that irony is a new way of using language? Do you really believe that no one has ever made a spoof/ ironic ad before? Don't make me dig up that sketch from that was the week that was. Oh go on then.
http://www.youtube.com/watch?v=9QGsKaRn3ls
I'll reiterate. I think the Old Spice stuff is fantastic and I'd be quite happy for it to run and run. But it's not creating a new language.
You're quite right, it is a bit like the sketch from 'The Week that Was' but I sincerely doubt the Old Spice demographic will be familiar with much British 1960s radio comedy.
Incidentally, I said precisely none of the things you're ascribing to me.
Americans.
They are funny.
Bit like we used to be.
And so the predictable backlash. Put 'em on a pedestal then knock 'em the fuck down.
"Leave it there and move on"?
Shut your face and jog on.
"Shut your face and jog on".
That's what I meant to say about this ad.
Blimey. Sometimes you can't win. The first ad was a cracker. They've got to do a new one. How many times have we seen somebody (the team, the planner – somebody) try to 'move it on' and, like Ben intimates, drop the ball.
The first ad was great. This is also great. Perhaps there'll be an issue with the 'difficult third one'. But I can't see there's much / anything wrong with this.
@10.11 – are you saying WK/OS should simply walk away ('move on') from what they've achieved with the 'horse' ad and do something different? Really?
I really wanted to punch my creative partner in the face yesterday