Illiterate-riffic!!!!!!!!
I have no idea who advertises Wispa, but I can tell you, without a shadow of a doubt, that none of the people tasked with approving this ad have even a basic grasp of English grammar.
Everyone involved, please write out 100 times: 'Its' means something belongs to it; it's is the abbreviation of 'it is'.
And don’t even start me on those cuntpipe triple exclamation marks.
Or the colon abutting a parenthesis.
Or the ham-fisted attempt at winsome neologism.
And where’s the comma or ellipsis that should come after the ‘Mmmm’?
Come to think of it, this could be the worst ad, grammatically speaking, that I’ve ever seen.
UPDATE: it seems that I missed the fact that this has been taken, bad grammar and all, from a Facebook contribution. I therefore retract my suggestion that the people involved have a poor grasp of grammar. They do, however, have a strange idea of what makes a good ad.
I can’t see the whole ad very clearly, but it looks as though these words purport to be a quote taken direct from a Wispa fan on Facebook, in which case they may have thought it looked more authentic to include errors. Or is that perhaps giving too much benefit of the doubt?
Come, come. When has grammar ever mattered in copy?
I think it’s fine. Like writing in dialect for mockney gangster movies. (sic)
Actually, on reflection, it is pretty fucking bad.
Good god, this is painful to look at.
Christine: if that’s the case, then Wispa are pretty much advertising that their ‘fans’ are illiterate retards with little to no grasp of English grammar.
What the fuck does ‘Wisperific’ mean anyway?
Don’t be so french, I thought english was a constantly evolving language ? By the way, is it Mmmm or Mmmmm ?
My kinda cereal.
http://www.poundland.co.uk/images/843/original/paw-ridge.jpg
Hey let’s take comments off Facebook and turn them into Ads.
This the next (depressing) level of crowdsourcing shite then?
Fuck everything got shit quick.
Fallon are to blame.
http://fallon.co.uk/wispa
God I’m a snitch.
i just read your post from the bottom up, and structurally, it flows even better than top to bottom.
mind you, it’s better than that ‘are you an inny or an outy’ poster campaign for, i think, new zealand airlines.
and that’s done by fukken professionals.
@ Romper-Stomper: so it does.
You think that’s bad. My girlfriend brought home an issue of Marie Claire, the fashion magazine (why? FIIK). Anyway, after a few drinks I leafed through to look at the ads. Now these are fashion ads by big, reputable agencies. Not only did they make no sense, the copy was horrid and full of typos, widows and shit you might expect from high school students. I mean, really. Has it gotten this bad? The only decent ad in the whole mag was for Kelloggs.
“Wispa are pretty much advertising that their ‚Äòfans‚Äô are illiterate retards with little to no grasp of English grammar”
Or perhaps they are advertising that they know Facebook is a realm where you leave your linguistic sensibilities at the door? I am absolutely not defending the use of poor English but I’d like to believe that a big agency knows what it’s doing and that this execution is deliberate, not accidental.
Blimey, you all swear a lot on this blog don’t you?
Well, I did start the ball rolling by writing ‘cuntpipe’ in the post.
By the way, I don’t leave my linguistic sensibilities at the door when I’m on Facebook. Incredibly, I don’t really want my friends to think I’m thick as pigshit.
And there’s an obvious difference between one little message on Facebook and an ad in the national press.
is cuntpipe not a tautology?
The cunt part describes the variety of pipe.
A drainpipe is for a drain, a steel pipe is made of steel.
A cuntpipe adds three exclamation marks to a sentence without irony.
I dunno.Looking at the posters on the Fallon site, I think those lines are a writer’s work, masquerading as facebook postings… too neatly on message somehow.
So as you were, Ben. Written by someone who really should know better, but knows fuck all.
I am not a cuntpipe just a prick, oh you weren’t referring to me, hard to tell some days you see. Thanks for clearing that awful business up again Ben.
http://www.facebook.com/profile.php?id=1205771831
John S: I think you could be right.
Clue number one: semicolons.
The British public are just a bit too thick to use them. And the lines are indeed too neat.
I think this one’s more likely:
http://www.facebook.com/sam.hennie
Could everyone STOP saying “gotten” instead of “got” for heaven’s sake.
I can’t tell you how good it feels to have a forum to share how fucking furious this campaign makes me. The idea, I assume (and I happily admit to having avoided the associated Facebook page like the plague – fuck you, Wispa, I’m not going online to find out why your campaign isn’t fuckawful) is ‘Come up with new words to describe the wonder of Wispa’. It’s neologisms, with dictionary definitions. If you’re campaign execution is all about dictionary definitions, it’s not ok to refer to a noun as an adjective, it’s not ok to spell things wrong, and it’s not ok not to stick apostrophes wherever the fuck you feel like it. You cunts. Etc.
The one pleasure I take from this is the image of the poor Account Exec who’s charged with copy-checking the proofs going into the creatives’ office to point out that it doesn’t really make sense, and being told to ‘fuck right off because it’s (supposed to be) crowd-sourced, you turdy little turd’.
Rant over. I feel better.
http://www.youtube.com/watch?v=cfXlmD9RGRY got it
Is shitpipe just quicker and nicer to say though? I think so.
In fact, my brother refers to ALL londoners as COCKNEY SHITPIPES. In real-time.
(Since Liverpool lost 3-0 at emirates on his birthday)
gene pitney has got a special message for you @2:25 helicopter. i had forgotten to mention that before.
fuck, i love gene pitney. what a cock.
http://www.youtube.com/watch?v=cfXlmD9RGRY
(the link had gotten lost before)
‘By the way, I don‚Äôt leave my linguistic sensibilities at the door when I‚Äôm on Facebook. Incredibly, I don‚Äôt really want my friends to think I‚Äôm thick as pigshit.’
Well of course you don’t, because you earn your living by keeping your linguistic knickers on at all times. So do I. But we are in the minority on Facebook. Or rather, you are – I’m not on Facebook.
I get a link to Diabetes Choices when I click on ‘Christine Michael’? Sweet!
@23 ALS: “If you‚Äôre campaign execution is all about dictionary definitions, it‚Äôs not ok to refer to a noun as an adjective, it‚Äôs not ok to spell things wrong…”
It’s also not ok to to refer to other peoples spelling mistakes when you’re incapable of using ‘your’ correctly!