I like this ad
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It’s got so much in it, you need a second, third or eighteenth watch to take it all in, and the music (Dracula by Basement Jaxx) is ‘well bangin”.
But it’s the one that most befuddles my head as I try to imagine what the script said.
Come on Rich, what does this look like in words?
http://www.youtube.com/watch?v=mZC2219U6Co&feature=player_embedded
How about, “It’s kinda like the video to ‘Crazy’ by Gnarls Barkley but with engine stuff rather than faces”?
It’s impressive in so many ways. But if I see one more “Something meets something else” tagline, I’m going to self-harm.
Science meets nature. Intelligence meets instinct. Power meets grace. Wanky-meaningless-word meets similarly-wanky-but-vaguely-antithetical-meaningless-word.
What does “Engineering meets imagination” even mean? Are they suggesting engineering is usually devoid of imagination? Bold shout, if so …
don’t like it.
poor mans Hendrix idea, only with no idea.
[…] This post was mentioned on Twitter by Amanda Yaffe, Ben Kay. Ben Kay said: New Post: new Audi ad. What on earth did the script look like? http://ow.ly/3odPB […]
I’ll have a go….
The following TV ad will use the same graphic visual device as developed for the overall campaign look and feel (see jelly fish x-ray slide in powerpoint created by the art director, stolen from FFFound). With each element morphing and flowing seamlessly from one into another.
The takes on a journey through the imagination of the designers and engineers that create the new Audi A7 Sportsback.
We open on a scan of brain, which splits into two (two halfs of the brain, one creative one practical. tick) and morphs into four wheels on an axel (4×4 tick). These then invert on each other to create the outer shell of the new audi.
detailing its aerodynamic shape and feel.
We then spilt again to see a row of the sporty fold down seats as they effortlessly collaps in perfect formation demonstrating the ease and simplicity of design.
From here the seats turn to liquid which drop and form the pistons of the engine (16x or how ever many), as each pumps away we begin to see that the car is almost coming alive with technology (tick). Symbolising the process of a thought becoming a reality.
The pistons then turn into four rings which form the audio logo on the steering wheel, which then forms into the badge on the front of the car.
Morph into sleek shot of the new Audio A7.
Title: The new Audi A7 sports back
Title: Imagination meets engineering
Title: TWAT! Back of the net! Shiit! Did you see that!
Those crazy graphic design kidz.
boing zzzzzzzzzzzzzz
Hey fancy pants. Where’s my comment?
I accidentally deleted it while ordering a beer.
If you’d like to write it again I’ll stick it up.
Fancy pants?
Never order a beer while blogging. Lesson 1 my friend. It’s the oldest mistake in the book.
I merely pointed out that they could have made this, already a thoroughly wankified ad, more wankified by adding two more VO’s
When the “Where engineering meets imagination” super comes up, aVO should have said,
VO (In pompous, wankified faux BMW voice): OR AS WE SAY IN GERMANY…IMAGINEERING.
Then to add exra wankification the VO should have carried on to intone,
VO: ENGINATION, IF YOU WILL.
See what kind of posts you miss when you order beer whilst blogging?
Fancy pants – From the Dick Emery show.
Camp old poofter is interviewed on the street. Camp old poofter’s first words are “Hello fancy pants how are you?”
I confirm I am NOT a spammer, though I AM, on occasion, a spermer.
Not that I am a camp old poofter. I am Hitler’s secretary.
Don’t mind it. Definitely Gnarls Barkley influenced. Reminded me also of this – http://videosostav.ru/video/35423fe3ac524bca78e589381c481e63/
Ben. You twat.
Have you never seen the BMW campaign directed by Jonas Odell? Nexus?
The one that got into the book? And won loads of awards???
http://videosostav.ru/video/35423fe3ac524bca78e589381c481e63/
It had an idea. The Audi ad hasn’t. It’s lazy.
Good result yesterday!
Neil,
You seem very angry, almost as if your team lost yesterday.
I have indeed seen the Jonas Odell ad. I was discussing it yesterday in the context of this one. I’d think you’d be hard pressed to describe it having an idea.
What is the idea of the BMW ad?
Agency field marshal of the 720 degree ClientCreche: “Hey, watch this (puts on BMW 1 clip minus the giveaway BMW 1 bits). Cool huh?”
Client: “Great stuff, Tarqs. Reminds me of something… another car ad perhaps?”
Agency field marshal of the 720 degree ClientCreche: “Ha ha, Peter, you’re slightly mistaken on that one. This is brand new. A shit-hot, up-and-coming name. Anyway, we’re BBH.”
Client: “Let’s do it Tarqs and pass me one of those yogurts while you’re at it. Hmm, delish. Yeo Valley… do you do their ads too?”
Agency field marshal of the 720 degree ClientCreche: “I hate my life.”
hey guys! something more important than a crazy remake of a bmw ad.
the tron: legacy playboy photoshoot 🙂 http://www.playboy.com/articles/playboy-tron-gallery-game-on/
(via GP)
to be fair ben.
at least the BMW ad is pointing out product points.
rather than saying…
where gnarls barkley meets chesney hawkes.
I don’t deny that, G-L, but that still ain’t an idea as I understand it.
Great Tron shots.
Yo peeps
Quick question, any idea who directed this…?!
http://www.youtube.com/watch?v=8RWDjp8yvTk
Can’t for the fucking life of me remember…
Cheers cunts!
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