Really quite brilliant ad for a printer
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(Thanks, K.)
11 Responses to Really quite brilliant ad for a printer
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http://www.youtube.com/watch?v=ABT4ptO16Ls
But the printer one has a clear and interesting relevance to the product, and that gives it 8 more marks out of 10.
Almost every printer can do that. What does this one do better? Oh yeah and fucking scam, stolen from the Vans commercial.
Agree with you ben. This is a really nice idea – a superb example of finding a truth about your product and bringing it to life in a memorable way. And yes, other printers could do this ad, but they haven’t. So in a category where I’m sure one printer is basically like another one, the guy who brings their ‘promise’ to life in the most engaging way wins.
“And yes, other printers could do this ad, but they haven‚Äôt.”
This isn’t “modern art = I could’ve done that + yeah but you didn’t”. This is advertising. It’s supposed to sell and persuade you to buy it. Smart people will ignore this ad simply because it ignores them. You’re telling them the obvious. They will know that any other printer can do this. They will forget about it and buy one from another manufacturer. Worst case, you’re insulting their intelligence and they’ll hate you for it. And the money spent on this ad (which I doubt is real) would’ve been better spent on a charity or world peace.
um, billy, i agree that this is advertising and therefore, it is supposed to sell.
if people are looking for quality of prints, this ad is quite a good way to show the printer can live up to expectations.
im not sure where youre drawing “[t]hey will forget about it and buy one from another manufacturer. Worst case, you‚Äôre insulting their intelligence and they‚Äôll hate you for it” from.
this ad demonstrates a product feature in a surprising and entertaining way.
a personal detail: i was asked by an aquaintance which printer he should buy as a christmas gift for his dad. how often do you buy a printer? how many ‘normal’ people without any special interest in it, know about the state of the art in printing? not many, i reckon.
depends much on the target market.
good rip off.
If I tell you printers are supposed to print good images, do I tell you anything new?
If I tell you only this printer can print good images, will you believe me?
Are you showing me a product feature I’ve never seen before?
Are you communicating your product benefit in a never before seen way?
After the first ten seconds of this ad, can you still surprise me?
The answer to all those questions should be the same as to whether or not this ad will make me buy this printer: no.
Billy, the purpose of an ad, particularly one like this, is rarely to make you run out and buy the product.
999 times out of 1000, someone who buys a printer will check out everything on line and make a decision based on that.
If this ad can get the brand of printer in your mind as you do that then that’s the ad’s job done.
In your case it may not do that, but I think it’ll do that better than most printer ads I’ve seen. It communicates ‘excellent, lifelike images’ by demonstrating that, so you can’t really argue with it, and I’ve never seen that product benefit demonstrated in that way before.
Is every ad for a printer really supposed to show you a product feature you’ve never seen before?
You seem to have applied all those questions only to yourself (and, to be fair, only answered them yourself), but I can tell you with 100% confidence that others would answer those questions differently, and you’re asking the wrong questions.
If I check out everything online as you say anyway, and I will consider all the different printer brands and listen to expert advice, what was the purpose of the ad?
What questions should I ask instead Ben?
As I said above, ‘If this ad can get the brand of printer in your mind as you do that then that‚Äôs the ad‚Äôs job done.’
I don’t think you should ask any questions.
billy, i know ben cant really say this. but you are retarded.