Just been checking through the D&AD Shortlists
Not all of them of course. Life’s way too short (life’s way to short to check the ones I checked, but this blog don’t write itself).
After a moment or two, I noticed an interesting thing about what got in. See if you can see what I’m getting at:
Press advertising nationalities in the order presented by D&AD:
Brazil, Indonesia, Singapore, Brazil, Singapore, South Africa, South Africa, South Africa, Brazil, Thailand, Philippines, Singapore, Sweden, South Africa, Chile, Thailand, Israel, South Africa, Netherlands, Singapore, France, Israel, Brazil.
Campaigns:
UK, Brazil, Brazil, South Africa, France, US, Germany, UK, Colombia, South Africa, Argentina, New Zealand, UK, Brazil, Indonesia, Singapore, Malaysia, Brazil, Egypt, Germany, Singapore, Brazil, Italy, Germany, Brazil.
Yes, one of the UK campaigns got a nomination, and yes, we’re better than America, Australia and Canada combined (and Micronesia, while we’re on the subject). But not a single UK press ad was deemed worthy of inclusion in the individual press section.
Not a single press ad done in this whole fucking country (well, London, to be fair) was good enough to be deemed good enough by this year’s D&AD press jury.
That’s got to be a first.
And you know when I say UK advertising’s got worse in recent years? Well now it’s official, or even more official than it already was.
(Interesting explanation of why this is from the Trottmeister.)
To be honest I didn‚Äôt shed a tear about the UK not being nominated. But after having a look at the work that made it…dear god.
I found it odd there wasn’t even one shortlisted piece in the “Writing for Digital” category. Was there not even one lone piece of copy in all the world in the entire digital sphere that merited even discussion for inclusion? I find that hard to believe.
i was expecting your point to be that most of those press ad countries were scam hot spots?
it could explain why there are fewer of those countries in the second list – i’ve never heard of a scam campaign.
You’ve never heard of a scam campaign?
Really?
Really?
There are hundreds of the fuckers out there.
Hundreds.
Hundreds and hundreds and hundreds.
It’s ‘cos the clients are a bit ‘fick innit.
Honestly. Have you ever spoken to these people? 98% of them are cretinous wastes of skin.
‘Hundreds and hundreds and hundreds.’
& you can see them all in the annual published this November. Seriously, when did Indonesia, Singapore, Malaysia, or Thailand produce any award work that wasn’t scam??
Glad to see D&ADs introduction of a five year ban for is really working.
it’s also about what’s entered.
rather than what exists.
“So the object isn‚Äôt to score as many goals as possible.
The object is to take the longest time possible before eventually scoring a goal.
Then adding up how many people were involved, and how much time they spent, and increasing the goal‚Äôs value accordingly.”
This is how I feel about the Arsenal when I’m screaming “have a fucking shot” as the ball gets passed from Nasri to Cesc to Sagna to Theo to Nasri to Cesc to RVP to Nasri…
Yes, G-L, but the chances are very high that Britain’s ten best press ads from last year got entered.
And none got in.
Zero.
Zilch.
Nada.
Etc.
sorry, that was more in response to the digital writing comment.
place the nationalities of the judges next to the countries where the awards are from.
you could also do it using agencies.
i bet there’s a lot of cross over.
I told D&AD it was a mistake to have so many foreign jurors, but would they listen?!!!!!!!!!!!……..rant, waffle, drone, bore etc