I rather like this new audi ad
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It reminds me of the days when people directed things with the kind of creativity and panache that made you go ‘Fucking hell, that looked amazing’. I don’t know why that’s become so rare, and I have no idea who shot this, but he (could it possibly have been a chick?) has elevated the idea brilliantly to make an ad that will stop people in the pub during the footie ad break*.
*Shame there won’t be any footy ad breaks worth giving a toss about until maybe next March. I mean, you might get a decent Champions League fixture before Christmas but they’ll still be fairly meaningless.
Sam Brown
I THINK IF AN AD CAME ON FOR FOUR AND A HALF MINUTES IN THE FOOTY BREAK WE’D ALL TELL IT TO FUCK OFF.
Show us the 30″ or 40″ cut down and lets see if it’s any good.
That Heineken ad was bollocks after Clearcast got its hand on it.
I think you should be putting up some real ads and not shit online ads that only sad bastards who like to watch ads will go and watch.
Then we can have a debate about ads and not pop promos.
Fuck, I hope my mood improves as the week goes on.
What’s four and half minutes long?
It’s really not very good though is it. It looks nice but there’s no story, no idea…
BBH is so stuck in the nineties it’s becoming kind of embarrassing.
What’s it about?
Nice spot.
Reckon they used this as a reference?
http://youtu.be/WM1RChZk1EU
‘an ad that will stop people in the pub during the footie ad break.’
Last ad I saw do that was ‘Guinness Surfer. That had an idea in it.
Another mood film from BBH. Yawn.
I’m with the herd on this one.
Smart little films that appear only to lovers of films is just an indulgence I’ve never enjoyed.
Why not just make an ad, like Chrysler did. Shit can look amazing but and have something else.
Self-indulgent brilliance that I can’t be arsed with. It’s like long copy to please writers. Or digital wank offs to please nerds.
small car. big on audi.
giant car parts.
that is an idea.
and you can see the brief – even though this is audi’s smallest car, you still get all the audi quality with it.
snipe somewhere else, motherfuckers.
it’s a good ad.
I rather dislike this. Because it’s lame. It has no idea, total style over any substance, dreary soundtrack. Totally incomprensible dross. Tony Kaye at his worst and most pretentious.
I probably shouldn’t, but…I like this. Agree with Ben.
Back To The Future reference: check.
Cute furry animal in ad: check.
Humongous CGI gizmo: check.
Artsy-fartsy black and white: check.
A dull and boring ad that says nothing: check.
http://www.youtube.com/watch?v=350tD8E7htM
big car parts.
well hush my mouth
I didn’t get that George and now that you’ve explained it I still don’t get it.
It’s not good. It has no charm.
Look, either you like it or you don’t, but it does indeed have in idea. If you think it doesn’t then there’s a great advertising course at West Herts College (Watford) that might be able to explain it to you in just nine months.
If you don’t like it, fine ‚Äì liking things is a subjective process ‚Äì but if you’re going to involve facts then getting them wrong will only make you look stupid, and thus harpoon the other points you make square in the testes.
Looks incredible, perfectly on-brand, and will shift tons of metal. Slightly surprised by the people saying it’s style over substance – each scene is demonstrating one of the car’s features, isn’t it?
Sorry Ben. I think you might be wrong here. I went to Watford and can’t fathom this either. Please explain it to us ignorant minds, like Tony would. If this was presented as an idea at Watford, then not sure it would have survived the mighty Cullingham.
Small car that still retains all the essential qualities of Audi.
Show the Audi elements in an oversized, exaggerated way (while conveniently demonstrating what they do).
Small car, big on Audi.
And while you idea nazis are here, please explain the ideas behind Whasssup and Flat Eric.
Ideas aren’t the be-all and end-all, but this has one.
Between here and Facebook, I now know of at least four CDs or ex-CDs who think this is very good (not including whoever approved it at BBH). That doesn’t mean any naysayers are wrong, but that does mean there’s significant opposition to the opinion that this is shit.
Everyone is entitled to their opinion of course but those that like this will be getting on a bit.
It’s laughably uncool.
I think it might induce epilepsy…Is that the idea? Flat eric and Whassup both have ideas in them, saw them explained on one of those 100 greatestads shows. This is little more than a posh montage. If the idea is about Big features in a Small shell then that is pretty familiar territory too. And as we all know, most cds aren’t always on the money.
It’s just a turdy mood film.