I’m genuinely interested: what do you think of this?
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http://www.youtube.com/watch?v=WJdn9jrQ_dA
I wasn’t that keen yesterday, then I watched it again and now I quite like it. But someone working in the office isn’t a fan, so let’s see what you, the great unwashed and seriously perverted, think of it…
I like the idea and Madness.
But that could have done a lot better ‘slowing the pace’ of Baggy Trousers. Or at least picked a Madness song which would slow down better.
Ideally, you’d want a new version which was good enough to chart, but this just sounds a bit crap.
It’s a funny one this. David Reviews has the same take on it as you. Watch once, and you’re slightly unsure about it. On the second viewing, it gets stronger. Same with the third, and so on (not sure what the limit is though). Personally, I really like it – if you can see passed Suggs being a Kerrazy radio dj, and take it based on the merits of the idea, music and direction, then it’s a winner. But the fact that it’s Suggs fractionally holds it back. Like.
hmm, I like the idea, Madness feels a good choice, and it’s a change from the usual French style. But it’s the wrong song.
Ah, to be sympatico with Jason Stone is an oddly comforting feeling.
I had exactly the same response to this… http://www.davidreviews.com/DRFeaturedWork.asp?ClipID=30543
I am fairly ambivalent towards it.
It seems to drop me into a vaguely unpleasant hypnotic state. Then as the song slowly creeps up on me I realise what they are doing. Then it goes on for ages. Then it carries on going for a bit more. Then it goes on a little bit longer. And then, oh I see, the guy is floating up, and yeah, they are all filing out like in the original video, and are those the other members of the band? and then… Oh it’s ended.
It feels a bit like something out of Blue Jam.
Whether it is good advertising I don’t know. It doesn’t feel like the gag is original enough, or the song version good enough to be memorable.
That said they may have actually hypnotised me and next time I am in a bar I will be compelled to pay over the odd’s for rusty tasting lager.
SHOW ME THE MOTHER FUCKING PRODUCT.
(1664 times in 2 minutes pls)
I found Motorhead somewhat disturbing. Ace of Spades at 33 not 45 (78?) seemed unsettling. I like this more. Maybe that’s because there’s a more coherent story (and a luxurious timelength). Maybe because Suggs (what’s he ever done to you George!?) seems more relaxed to be singing at a slower pace than Lemmy was. Some nice touches and nods to the original promo. Like also.
I liked the first one. I think Lemmy slowing down Ace of Spades was a good watch.
I’m still a little confused as to why Kronenbourg is a ‘slow it down’ drink. I like to chug several pints then kick in shop windows, steal cars and kick passers by to death, but what the hey…
It looks like they’ve just finished a 4 day bender in a Paris hovel.
It doesnt so much look like they’re slowing down the pace rather than contemplating the futility of their own existence before going off to score some crack.
Makes me feel like what Kronenbourg is; flat, boring and lame
I want to see the 30 and the 60. Viewed once, bit iffy – once i picked up madness i thought oh cool madness, but in the first 15secs I thought it was a new stella piece.
I think, in this ad, you can see the research debrief from the first ad:
‘A bit moody… Why is he on his own?… I go to the pub to drink with mates… It’s where I have fun… Magic stuff happens when we get together…’ etc.
And that’s why this is less good.
The group dynamic makes it less impactful.
It makes the camera work seem fussy.
Suggs is not as cool as Lemmy.
The atmosphere in the bar sucks.
The floating saxophonist doesn’t work.
Duff song.
I guess there will always be tension between this strategy and how we actually drink.
They should have stuck to their guns.
I can’t think for myself so I agree with everything Rich Strachan said and also what someone said on youtube… “They come across a bit sad and drunk” …Which isn’t great for a beer ad.
Also agree that it’s an odd strategy as I, like you Ben, have found Kronenbourg to be a great facilitator in the kicking of windows and passers by.
However one thing I did notice myself was that most of the telly ads you’ve put up recently have been well over 60″.
Long live the TV ad.
@Mister Gash. He’s a loathsome dj for Virgin Radio, tried to do several horrific tv show (mainly for Channel 5 I think) and he did that terrible Birds Eye campaign. He’s a very irritating man. But, but but – his music, you know, back in the day, was great!
And the choice of song? Well I think this was one of Madness’s highest tempo tracks, so conformed to the notion of ‘Slow It Down’ better than any of their other well known tunes.
When I heard it was going to be Baggy Trousers I thought it would be great. But it’s just a bit rubbish slowed down, it’s like the band were too pissed to bother with it. The backing vocals sound like the mad bloke who always sits in the corner of a Wetherspoons by the fag machine. The Motorhead track was a bit of an obvious choice but better than this. The director’s touches are nice though. Amazed he managed to fit them in the edit with all that branding. The grade looks blue and gold too.
I think it’s alright. it’s really, really long, but MAYBE THAT’S THE POINT.
weird choice of track, though. how old do you have to be to remember madness? I was only just at primary school when this was out, and I must be nearly sixty or some horrible fucking thing.
I think they should do ‘know-how’ next.
Nice. Not an Ivan Z masterpiece (why all that fluff with the lady in red at the start..) but still better than the latest Walter Raleigh nonsense from Stella.
I really like it. Not sure Baggy Trouser swas the best choice to slow down but theres some nice little touches. transforming the beret was nice.
i think slowing down is a good strategy. they want to be a beer you savour (like they do in france) and hence a more lateral way of doing premium. link it to music that 30 and 40 somethings cherish from back in the day – ie people who don’t go to loud bars anymore and you’ve got yourself a winner.
I agree, TRRH, I’m pretty sure that’s what they’re attempting to do. It’s just not that great though. Okay, but just okay.
‘Slow the pace’ is an interesting positioning…not for Lager, but maybe a ‘Bitter’ or an ‘Ale’.
That said, i did really enjoy the Motorhead spot, there was something ‘unstaged’ and a ‘caught moment’ about it, something that made it feel authentic.
This Madness one, with its passing over of the mic in a karaoke kind-a-way, the two tone end frame, Suggs’ look to camera, and then referencing the original video with flying Thomo and Madness 7 walk all seems very staged and try hard…and ultimately a bit of an ‘Embarrassment’.
As for the song, it could have worked slowed down, it just wasn’t a very good version.
Oh well…I’ll ‘Shut Up’ now
@George
You are correct. He’s made some duff choices. I’d subconsciously chosen to zone them out.
Fair play to ’em. It’s good to see a beer campaign with a nice little idea, that’s well-executed and entertaining. Unlike the well-executed drivel that is Heineken. If I saw that Heineken bloke at ‘a party’, I’d kick his fuckin face off.
Same. Didn’t like on first watch (Probably because I can’t fucking stand Madness). But it was canny on second viewing, noticed more, has some nice touches.
@The Voice Of Reason: what you said.
It’s Stella.
Preferred the Ace of Spades version.
Saying that neither really floated my boat to be honest. Felt like a chore to watch.
I guess they’re at least trying to do something. The latest Coors Light spot is utter cack.
A thirty year old song? surely they’re appealing to under 20s here.
and the whole thing is dependent on a ho-hum planner-y sounding “insight” that we all need to slow down. really? thanks a lot there nigel.
And it’s kind of depressing viewing.
It’s rather dull compared to the Lemmy one before, and i’m getting pretty sick of suggs turning up in everything. At least pick a different artist – if you can call him that.
I like this.
Not enough branding.
Slow mo beer ad. Now that’s a good beer ad.
Slow down or slow motion? I’d rather go with the later: http://www.youtube.com/watch?v=pRDcbPAe2g4
It’s madness getting paid to do an ad for a beer.
That’s what I see, and the filmic quality will never get me to see beyond it.
Same with the motorhead on. It’s Lemmy getting paid to do an ad.
I don’t see how I’m supposed to react positively to that.
Lemmy is waaaay better.
better shot, too.
and the waitress. oh, boy. foxy in Lemmy version.