A quick lesson in the history of advertising
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The new Argos commercial is based on the idea that visiting aliens find certain kinds of human behaviour to be pretty strange. The answer, of course, is found in the much smarter experience of shopping at Argos:
http://www.youtube.com/watch?v=S2d9uuDSCEI
The old Smash commercial is based on the idea that visiting aliens find certain kinds of human behaviour to be pretty strange. The answer, of course, is found in the much smarter experience of eating Smash:
And the PPG (post-pack gag)? WTF?
Argos FAIL.
The basic premiss of the Argos ad is gash but I like some of the reads. Mmmmm Beiber, walking in the air…actually, that’s about it.
I second your WTF?
I still prefer this Argos Christmas ad
http://www.youtube.com/watch?v=JrkzcYIVY48
Makes me laugh.
In other news, ‘Idea Engineers’ are cunts.
http://www.youtube.com/watch?v=jozWAskPoYg&feature=youtube_gdata_player
Here’s another alien observation one, where a green alien thinks the green pickles are also aliens…
http://www.youtube.com/watch?v=bauXGSI4F1I
Just when you thought Innocent Smoothies was cool: http://www.youtube.com/watch?NR=1&v=PKwgf2XT9JQ
I really can’t believe that Sapient video. Have we learned nothing from the past? HAVE WE?
HORRIFIC.
I’d got the impression over the last few years that the CHI oil tanker was turning around, that it wasn’t going to become the new McCann’s.
The work was getting better; the Sunday Times Rich List cube posters; the X factor idents from a couple of years ago; Big Yellow; Princes Trust; and good solid work for big clients like British Gas and Argos.
That coupled with consistently winning competitive pitches and riding high in the new business league made me think differently about the agency.
But something seems to have happened.
In the last 18 months they’ve been producing work which seems to be taking a step backwards.
The new Carphone work is witless and has the art direction look of ‘scamps’; The Best Buy work is shocking; British Gas hasn’t evolved; the new X factor work is below par; and the latest Argos work is following the same path.
This coupled with one competitive pitch win in the last 18 months signals to be that there’s something very wrong at CHI.
Glad they explained the concept in Bill Nighy’s opening line.
“I know son, it all feels a bit ‘alien’ running around in a panic.”
Although everytime I hear Christmas music alongside Bill Nighy’s voice, I can’t help thinking of that festive turd, Love Actually.
Maybe that’s why they cast him.
Maybe not.
Maybe Martin Clunes was unavailable.
Would have made sense since they have Caorline Quentin as the mum.
Just a thought.
Having just been emailed the shittin’ bag of bollocks again, i can honestly say that i’ve never heard such a lame bit of writing in my life..
“…as a conundrum it’s up there with Justin Bieber and Eggnog…”
…what a load of cock!
hmmm… Well said.
That will be the loss of Ewan Patterson and 90% of the old creative department.
But I think you already knew that.
anon…I think you may have as well
i think you should both spend your redundancy wisely.
@Dickhead.
That Innocent Smoothies thing is hateful. From now on I’d rather drink fcuking paint.
@Gout-Legs
If you’re implying that i’ve worked at CHI…I’m afraid i need to dissapoint you…but well done on grasping the wrong end of the stick