Yet another ad where I wonder what the script looked like
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http://www.youtube.com/watch?v=MT50eLLxPco&feature=player_embedded
Interesting.
Did it have all the captions then list all the clips? Some of the clips? A wishlist of clips that got whittled down as they were/weren’t granted permission? What missed the cut? Who said no?
Then that track. It’s kind of old and done. I mean it works, but more as wallpaper than something that makes you go ‘Damn, that’s a fucking cool track’.
And what on earth was the budget?
Shakin’ a what? Always thought it was arse, which incidentally…
All very good questions, Ben. Would love to know the answers
Why?
Your questions I mean.
Interesting, that’s the best you can do?
I can’t think of a better use of existing clips adding up and on purpose.
Cool.
But… what the fuck’s a fuel band?
Now Nike run the mood film? That’s how bad things are.
Ciaran, your last sentence is incomprehensible.
Otherwise, is it the best I can do? I’m not sure. I just found those questions interesting and wrote them down in the hope that someone might have the answers.
Nothing more.
It’s a mood film for the idea isn’t it? Client loved it. Found the money. Someone set about clearing the clips.
you’d think Nike would have the balls to say ass instead of um, pussying out. It brings to mind the disappointment felt on hearing ‘Forget You’.
Life isn’t a sport. There. I said it so it’s true.
This is what happens when you present a mood film to go with your ideas.
Have Nike changed it from ‘Shakin that ass’ to ‘Shakin that thang’?
Bunch of mormons.
I suspect the agency made a really slick mood film, and the client went, yep – let’s just tweak that and run with it.
Did you ever imagine a world in which Ricky Gervais was used in a Nike commercial?
It’s pretty much summed up when the gladiator stands in front of the ‘o’ in ‘counts’ at 43 seconds.
An easily defaced poster if they ran with it. They wont. But if.
wow.
is everyone really this grumpy?
what exactly is wrong with this?
nike have a tradition of creating montage films around a theme.
this is a good one.
can a single one of you post up a film you made in the last year that is better?
go on. i dare you.
back on topic. i do wonder how the script was written? i always find different teams writing styles interesting at the very least.
Yes, all valid points but I think you’re all missing the fact that it’s just not a very good ad. Not as bad as that Clint Eastwood dog egg. But still just rubbish.
Wanking. COUNTS.
Is anyone looking for a decent team?
My Job is rubbish.
i know one of the guys that did it. he told me Prince and Andy Kaufman’s estate turned them down.
Let’s hope Ciaran isn’t a copywriter.
When I watched this video I could only see two things repeating over and over again.
Wanking cunts.
Can we do a whole post on Ciaran McCabe’s comment.
Such a strange gathering of words, climaxing in:
“I can’t think of a better use of existing clips adding up and on purpose.”
Seriously creepy stuff.
Ben,
On-purpose, definition:
The object toward which one strives or for which something exists; an aim or a goal.
Gosh, Anonymous at 10:18 is so brave, wouldn’t pussyout, would use “ass,” wow!
Then again, what do I know, anonymous at 4:02 sure put me in my place.
Ciaran,
I understand what on purpose means. In fact, I understand all the words and phrases you’ve written, just not in the order in which you’ve written them.
So, re-order them to suit.
Don’t argue Ciaran. The majority have spoken, and they think you are stupid. If you say anything else, it will only prove their point.
I can’t think of a more purposeful way of adding up existent clips either.
What a dork.
Trol-lo-looo-loo-lol.
OK, George, if you say so.
Oh, Ciaran… (shakes head)
A Wodehouse fan Benjamin?
Les Dawson.
But I do like a bit of Wodehouse.
@GL
I think your comment about writing styles is interesting. And it kind of ties into one of Ben’s original questions – what did the original script look like?
Time was when scripts followed a strict lefthand / righthand-side discipline. “What we see” / “What we hear”.
I haven’t seen a script laid out like that for decades. And yet….what was wrong with it? Sure – it probably didn’t suit vignette-y stuff where you could move all the elements round and not have it affect any kind of narrative. But for dialogue based scripts….?
I don’t think film scripts have changed much in format over time. Movie Magic works – and with good reason – it’s a firm discipline.
Writing three paragraphs of text – and throwing in some lines of dialogue in the middle……is that how it should be done?
Just asking…
what higg’s boson said. life isnt a fucking sport. but the fuelband is a pedometer for 150 bucks. the graph on the wall tells the story of it all. stupid sh… thang, i mean.
Is it me or does Micheal Cera momentarily obscure the letter O around 0.29?
Subliminal advertising masterclass there from W&K…
Fun to watch. Doesn’t sell a damn thing. Pointless waste of $. but if they want to eat up some air time to entertain me, it beats having to sit thru another levitra ad.
Bored. Can we have a new post now, Ben?
Your wish is my command.