I bet she doesn’t drink Carling Chrome.
The explanation from Carling, who posted this on YouTube, goes thusly:
The Ad is set to a classic British track and tells the story of a couple getting ready for a night out. Our hero notices a Carling Chrome poster which causes him to start thinking about the refreshment of an ice cold Carling Chrome. We then rejoin the couple as they enter a bar to meet their friends, finally enjoying the refined refreshment of Carling Chrome.
Ummm…
1. I had to restart the ad six times before I stopped being confused about what was happening at the beginning. The shots of the record player and woman and man and all that… I thought I was supposed to be following a plot of some sort (the explanation says it’s a ‘story’ about the couple getting ready to go out) but there is no plot. It’s just some stuff. Some eighties black-and-white stuff that seems really quite odd. The man looks out of the window and notices, apparently for the first time, a massive fucking ad for Carling Chrome on the building across from his flat. Then we zoom into his eye* and see that this makes him think of a trippy water visual, then his girlfriend’s earrings made of beer, then some more beer, then his watch strap clasping his wrist in a really dynamic way. Then we see his face and he looks like he’s just inhaled some poppers. Then he and his girlfriend go to a bar and drink cheap lager out of bottles. Yes, even the model-hot girl. She looks like the type, doesn’t she? Cheap lager out of a bottle. In a ‘classy’ bar. And I wonder what they do for a living. I only ask because they have a reel-to-reel tape player in their living room. That’s unusual for a pair of bland yuppies who drink cheap lager out of bottles in a ‘classy’ bar. And although they have a reel-to-reel tape player, they like to listen to Mark Bolan on vinyl then drink cheap lager out of bottles in a ‘classy’ bar. You can see why I’m confused.
*2. Carling, Carling, Carling… we’ve been over this. When you made your last ad I clearly advised you not to zoom into a man’s pupil. Clearly. Come on. I don’t do this shit for the good of my health, you know.
3. One of the YouTube commenters says: ‘Off to steam clean my computer now I’ve soiled it by playing this piece of rancid, over-blown, mid-eighties crap’.
4. He then adds, ‘My apologies to the Eighties, it was never this s**t’.
5. But that means nothing. After all, another YT commenter says, ‘That music is a blatant rip off of Cigarettes and Alcohol by Oasis!!’
6. Is it refined? Really? Refined? I have yet to taste Carling Chrome, but I have my doubts.
ouch
It never helps when the endframe looks like somebody is taking a piss on the product either.
WTF?
He is clearly fantasising about a golden shower. That’s not beer that’s splashing around all over the place. No beer is that yellow. Its a tiny droplet of his piss that’s dripping from her ear. S
Client’s idea? Gawd, I hope so. Maybe the client art directed it, too?
Director: Client
Creative team: Client
I might have one of these at half time tonight.
Huge LOLsies!
its absolutely fcuking terrible!
RIP Carling.
Don’t be fooled by appearances. Chrome is among the least tasty of the metals.
To quote Popbitch’s late, great reverend_goatboy, it’s shite.
More annoyingly, they seemed to have broken so many BCC rules – or whatever the fuck they’re called these days – and still got out a shit ad.
I was surprised to read the other day that VCCP was on top of the clients shopping list last year. Then I realised most clients like to make shit work…
Hi Ben,
I always look forward to a new Honda advert. This time I was disappointed – slightly redesigning the door handles of the new Civic can’t have taken much of a leap into the unknown:
http://www.youtube.com/watch?v=UhcpsWBZWNU
And then I saw this:
http://www.youtube.com/watch?v=QjY4PxqN9WU
IT’S THE SAME AD, n’est pas?
VCCP take it up the ass.
It’s just product porn. And as with all porn, it’s a little pointless ripping apart the few seconds of ‘story’ that surround the action…
Hey, *I* didn’t say there was a story there. Consider it ripping apart the twattishness of the carling peeps.
And ‘our hero’… Jesus wept.
Right then JS.
NEW RULES.
you now have to post an ad you’ve done that is unlike anything else.
Otherwise, shut the fuck up.
@7
Psst. The ‘project’ worked! I managed to get those millions out of the numb nuts Russian in the end. Took longer than I’d expected though. Sorry I had to refer to you as ‘the new Sheva’ before he finally pulled the trigger. But hey ho. Meet me later and I’ll give you your share for helping me out by being so totally useless.
it’s a crap pan Euro perfume ad that somehow got mistakenly repurposed. a million miles from a good beer ad.
you have to work really hard for it to come out this bad. not as easy as they make it look here.
That’s the planning doc up on screen.
I weep for the poor creatives.
Their press release is all about “he”, but this *brand* is all about “she”, as suggested by the headline of your post.
Selling more beer to women looks like a huge strategic opportunity to all of the brewers but they haven’t got a collective clue how to crack it.
Brand extensions like this are not the answer.
The shit ad is irrelevant.
Why didn’t someone with an ounce of intuitive feel for brands cry “the king is in the altogether” and point out that a beer called Chrome (from Carling) is fucked from the outset?
To use NASA parlance, Chrome will not clear the tower. I give it 9 months tops before it disappears from distribution and is airbrushed out of Molson Coors history.