New Thinkbox ad
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Charming, nicely shot…
I’m not a huge fan of dogs, so, y’know, there’s that.
But that aside… Enjoy.
38 Responses to New Thinkbox ad
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I love dogs, me.
But whereas the last execution was brilliant and really sold the power of TV advertising, this one has a wilfully crap song and the WORST GRADE EVER.
And the dog feels bolted onto the idea. Which is cruel.
Think they went a bit overboard with the grade…
How do you think it compares to the other Harvey thinkbox ads?
Is a cute dog and his favourite hump toy really the most convincing argument for tv advertising? Sigh.
Nice.
Dog’s dinner v dog’s bollocks. It’s a dog’s life, either way.
Fuck me, Jean Clement’s got cataracts…
I think this was shot through a glass of milk.
Hmmm. Someone leant on the “Planchon” button a bit heavily in TK didn’t they….? Like it’s been shot underwater…..
Sweet ad. Not as good as the first one. Maybe the client forced the agency to keep going with the dog when something different would have been better?
The grade is a massive mistake. What were they thinking?
I confirm I’m NOT a spammer
Had a look at the “Harvey” one, definitely better than this one.
Makes TV a bit of a retro 70’s thing doesn’t it.
proper shite. i think actually its just been directed badly
This is really really bad. Why bring the dog back (he wasn’t that good in the first one…Sorry Andy). The track is so bad I can’t even watch it a second time to see what it’s actually for. That grade. Don’t get me started on the grade. Appalling advertising.
I think the grade is rather nice. The overall styling of the ad is retro so a nice fit. Simple, entertaining and unusual catchy soundtrack. Job done.
I like this – a lot.
http://www.bestadsontv.com/ad/44592/ZonaJobs-Grandma
Meant to say, I like this very much too.
Surely the idea of television advertising being ‘retro’ is precisely the opposite of Thinkbox’s agenda?
seriously that grade it just awful… not even Dougal goes that far with his john lewis look… Eric Lynne wouldn’t over crank the low con to that degree. It looks like an offline shot on HD bullshit.
This is an ad for User Generated Content, not 30 second fictional scenarios which play in the middle of what you actually wanted to watch.
@Bentos: Oh, I see. That really makes sense of the “Discover the power of TV advertising…” super at the end.
Yes grade bad. Ad for ads why.
best campaign of 2012 – Irn-bru.
Washed out piece of dog poo
Original Richard H, why bother with the rest of the film then? The doggy persuades his owner to keep the bunny with a video he made himself (ie user generated), switching on the tv specifically to watch it (ie on demand). It’s only the tag line which has anything to do with TV advertising.
Wow so many tk experts. I’m sure all your ads look bang on. Do you think the average wank stain watching corrie will really give a shit about the grade? Get lives.
They’d have to make ads to have one with a bang on grade.
This place used to have ad people posting.
Now it’s all angry placement teams.
Get back to your banners boys, leave the proper stuff to the grown ups.
@26 & 27
Each to his own.
But if I was the DoP on this one (£1k a day remember) I’d be laughing up my sleeve…..
But does the average ‘wank stain’ watching Corrie give a shit about an ad for TV advertising?
And how dare anyone suggest this blog is read only by placement teams. It is also read by janitors and mail room holiday interns.
@Bentos: I grant you, you could read this ad that way. But the thinkbox web site says:
Thinkbox’s third TV advertising campaign has been designed to remind advertisers of the continuing power and effectiveness of TV. The new ad – ‘Harvey and Rabbit’ – has been created by The Red Brick Road and directed by the celebrated duo Si and Ad of Academy, who have been responsible for ads for brands including Honda, More Than, Durex, and Match.com, for which they won a Cannes Gold. They were recently shortlisted by Campaign Magazine as among the Top 10 directors worldwide.
The new TV ad sees Harvey – star of Thinkbox’s previosu TV ad, ‘Dogs Home’ – use emotional story-telling to change his owner’s behaviour dramatically and persuade him not to throw away his best friend and constant companion, a stuffed toy called Rabbit.
It opens at the moment that Harvey’s owner is about to put the well-worn, slobber-covered Rabbit in the bin while Harvey is apparently not around. Harvey suddenly appears and plays a TV ad telling the story of how he and Rabbit became friends and the scrapes they’ve got into together over the years. Harvey’s ad persuades his owner to let him keep Rabbit. The ad then ends with the line ‘Discover the power of TV advertising at http://www.thinkbox.tv’.
And yes, the typo is theirs.
@27 Placement teams have a right to be angry. What used to be fun, well paid, interesting, full of bright people, has been dumbed down to the point where you just want to murder the next client asking for a facebook page or a “viral”.
Appalling, disgraceful, laughable that they would let a typo like that slip through the net. To get a few letters in the middle mixed up would be understandable. Excusable even, but the last two letters?! It’s shoddy craftsmanship and frankly it’s got me pretty darned upset.
But that experience is so unlike TV advertising: I switch on my tellybox to watch Game of Thrones/Loose Women/nothing in particular and every so often a bunch of 30 second fictional scenarios where a certain product or brand is painted in a surprisingly favourable light try to get my attention.
Here Harvey is using video much more like how people use YouTube.
I like it. And whether you like the grade or not at least they tried something different.
this ad is talking to clients.
harvey is a client.
he has a message he wants to put out there to change behaviour/opinion.
he puts the message on tv.
it works.
it’s not that hard to comprehend? is it?
Message: TV advertising works when it’s as much like online video as possible
IMHO not as good as the first one, ‘Dog’s Home’.