Nike’s ad for Euro 2012
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http://www.youtube.com/watch?v=QMv8g8CO4cQ
I have to confess that I don’t really get it.
Why are they all in those shirts? Or not in those shirts? Or in suits?
And what are they all trying to do?
And why?
I feel as if someone has just shoved a massive clusterfuck through my eyes and into my brain.
Errrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr…
…no idea.
Biggest shit-fest since Muller.
Erm… It looks like they just wanted to repeat the Write the Future ad to me. Has exactly the same look and feel, but without the story.
I remember when Nike Football ads used to be really good. When the best players in the world dazzled with their silky skills without relying on CGI. When Ronaldo hit the post in the airport and Cantona volleyed the ball through the chest of the devil. Every ad was exciting. Every ad made me want to go out and try the tricks against my mates in the park.
Not now.
And what is Neymar doing in the ad for the Euro’s? He’s fucking Brazilian!
Maybe Nike should change its tagline to Just Drivel.
what what??
Ben. I think you’ll find that there are some rare insights in this piece of work. Together with some original and engaging observations.
Actually. Fuck that.
The production budget for this thing could have bailed Greece out of its debt crisis and saved the Eurozone.
Thanks Nike. You could have saved the Eurozone. But you’d rather flog some brightly coloured boots. Selfish bastards.
Pato, who features quite heavily, is also Brazilian.
The ad doesn’t make a great deal of sense. But when you click through for the interactive film online (http://www.youtube.com/user/nikefootball?annotation_id=annotation_739162&feature=iv&src_vid=QMv8g8CO4cQ) there are some ‘funny’ moments/interactions; Such as Ballotelli in the barber shop and the Vapor boot Sonic the hedgehog game. It’s still very messy though.
I’ll go to the next shoe store and buy 10 pairs of the most expensive Nike soccer shoes they got. Then, I’ll buy a gallon of petrol and light them all on fire, publicly. When I get arrested after and put in front of the judge, I’ll tell him this ad made me do it. He’ll watch it and still put me in jail. Not because I lit them on fire, but because I didn’t light ENOUGH of them on fire.
i’ve seen this technique before.
So have I. In a couple of dozen Nike and Adidas ads.
It’s not very realistic is it?
this ad would be good if it had messi in it.
Dogshit.
Go through to the YouTube Channel and have a play:
http://www.youtube.com/user/NikeFootball
You never know, you might enjoy it
RVP tracking back? Never in a month of Saturdays!
If you have to go to a website or YouTube for it to make sense, I’m not interested.
Terrible terrible mess. Haven’t got a clue.
Have you seen Ronaldo at the end with a crop top version of the shirt on.
Gave me a semi.
Car accident aside, Ribery is one ugly mother…almost as ugly as the ad.
Also, why is Hernandez there? Mexico isn’t in Europe (although I couldn’t be sure. Did terrible at geography me).
well I don’t know. But I sure do like Cristiano’s tight pink t shirt.
fuck the pope i found all 82 tunnels weeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee