When you first start out on a career in the arts you have no idea what you’re doing; this is great.
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The commencement speech of the wonderful Neil Gaiman.
‘If you don’t know it’s impossible, it’s easier to do.’
‘Nothing I do when the only reason I do it for is money has ever worked out, except to give me bitter experience.’
‘The problems of failure are hard, but the problems of success can be harder because no one ever warns you about them.’
It’s like when you write your first portfolio and you do stupid things like have a USP, say only one thing very simply, don’t research your “adcepts,” don’t run them past planners, CDs, ECDs and countless other assorted digital bellends, enjoy yourself, don’t have the target audience of “everyone,” don’t have corporate guidlines etc etc et fucking c.
How thick must we have been to think things could be so simple and enjoyable.