Cannes Outdoor
For those of you who would like to know what the Cannes Outdoor jury’s liked best, check here.
There’s a lot of very nice work there, but I’m sure you can make your own mind up about it.
In the meantime, here’s one of the Grands Prix:
http://www.youtube.com/watch?v=pv7DFKG53Lk
Pretty cool. New, different, arresting. Nothing wrong there.
The other Grand Prix was for a Chinese Coke ad (check back to the link above).
Is it a Grand Prix? Well, yes, because it won a Grand Prix. Beyond that I think it’s worth taking our hats of to Graham Fink who CDed it. He gave a up a job at M&C Saatchi that was going very well and went to take on the challenge of working for an unfashionable agency (Ogilvy) in an emerging market (as far as award-winning advertising goes). Then he won a bloody Cannes Grand Prix. That’s quite an achievement.
My hat is now located somewhere other than on my head.
Finky has done well.
Maybe he has a backlog of amazing ideas that he knew would never run in Western markets and is going to clear up in China with them.
Or maybe he just always tries new things, which makes him the bees’ knees.
Is it a Grand Prix? Well, yes, because it won a Grand Prix.
WTF is that supposed to mean?
Things often win an award then people debate whether or not it is worthy of that award.
I’m succinctly (and unsuccessfully) making the point that such discussion is meaningless.
But I thought the Grand Prix winning Coke fell into that shady scam territory as it wasn’t created in response to a client brief.
It doesn’t mean it’s a bad ad, it just mean while the rest of us follow the competitions rules the people who ignore them get rewarded.
you’ve got to be joking, right?
Mercedes is great, but Coke…
are you kidding me?
just because networks are fighting for biggest clients in world’s fastest growing market by forcing their agency’s mediocre work doesn’t make it worth a Grand Prix. second year in a row. yeah, right.
I still respect Graham Fink though.
Imagine a normal agency being allowed to piss about with the Coke logo.
Finky. What a trooper.
Impressive that these guys got Coke to mess with their logo.
Was there anything untoward in giving this a Grand Prix as Alvanta suggests? Anyone on the jury care to comment about whether they were steered in the direction of a Chinese GP?
And if ads that aren’t a response to a client’s brief aren’t allowed then that’s half of Cannes gone. There’s nothing wrong with showing a client a proactive ad. They’re actually pretty hard to sell, so getting this out is a job very well done.
The Steve Jobs in the Apple logo kid did the coke thing
He’s good.
If you say so.
What do you think about the press grand prix? I’m getting the word nonce.
The Press is weak but the Cyber is full with amazing campaigns, and the Promo too
The press Grand Prix is a bit of a load of old toss. It doesn’t really feel that new or interesting. If you haven’t thought of an ad with people who hate each other getting together in some way, you can’t have been in advertising very long.
I liked the parking technology stuff from DDB Sydney and the art direction on those redone flags (no idea what they’re for though).
When you glance over the Print category you can see how irrelevant the category actually is.
The majority of the prints are made for the eyes of the jury. A print campaign for HotWheels, an antique bookstore AND my favorite… Bubble wrap – all in 3 pieces! Because you know Bubble wrap’s brand awareness needs better cushioning!! And where is the Matchbox campaign this year?!
As Creative Director, he gained a reputation as one of the most talented advertising creatives in London and won more creative awards than anyone else. To put this into perspective, let me quote leading ad man Dave Trott:
“One year I won a Cannes Gold Lion for a commercial that I’d written. I felt pretty good. The same year John won three Gold Lions for commercials he’d written, another three for commercials he’d art-directed, and another three for commercials he’d actually directed himself. Nine times as many as me. Or, to put it another way, three times as many as anyone else in any field in our business. And that was just one year.”
But ironically, winning awards was the last thing on John Webster’s mind. Unlike many of his contemporaries who had been sucked in by the back-patting world of the London ad scene, John knew there was more to life than advertising. He knew that people switched the box on to watch Hollywood blockbusters, sitcoms and soaps. That’s why he pitched his ideas to the ‘normal’ people in the agency; the tea-lady, the odd-job man and the receptionist.
He couldn’t care less what his peers thought about his work. After all, they weren’t who he was selling to.
Once again the press category is full of shit for superglue, bubble wrap, hot wheels balh blah. It kind of depresses me to even look at it the work and think of the time that went into crafting it. It never ran, the only people who see it are the judges, it’s the emperors new clothes every year.
It’s so irrelevant in today’s world. The CDS that are going to hire you based on winning lions for work like this will be out of a job in 2 years. There is some amazing work at cannes this year, but it’s not in this category.
Yep. Not only has he won a GP, but Ogilvy Shanghai also won a global pitch worth 400 million under Mr Fink’s guidance.
Both in under a year.
In a place that is more like a different world than a different country.
In an agency of 450 people.
Graham is the don. No doubt about it.
Finky? Fuck off.
Just looked through the Press. Great to see Lego and HotWheels win again. I know the creatives will get most of the glory, and rightly so, but we shouldn’t forget to applaud the clients too – both of these marketing teams continue to buy excellent work, year after year. And a fine campaign too (Silver) for Stabilo Boss highlighter pens by PROLAM Y&R Santiago, Chile. Nice job, boys. So just one quibble – why didn’t you give a name for the “Advertiser’s Supervisor?” Surely this chap deserves a credit. Obviously it was your idea, but let’s not leave out the guy who had the vision and courage to approve your executions, and who of course believed in your idea enough to put his advertising dollars behind it. Then again, maybe you’re right. Maybe seeing his highlighter pens fly off the shelves is reward enough.