I do like me some crazy
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Here’s the new Drambuie ad from Sell! Sell! (Interest declared: I enjoy a very cordial and longstanding cyber friendship with Vic from S!S!):
It ticks a lot of the boxes required for a booze ad: it’s memorable, different and for this kind of booze I happen to think that the level of craft is important. It’s an expensive drink (compared to beer or wine), and they want to convey that the people who make it don’t just toss stuff off; they give due consideration to creating something of a high standard, and that ought to show up in their advertsing. Brand consistency, I think it’s called.
Personally, I don’t think we see enough of this kind of risk taking. These days ads are almost all safe and dull. Bat-shit craziness is a welcome sight.
It’s on su’reel.
“Dream trippin'” http://www.youtube.com/watch?v=RSkXLOi51nI&feature=fvwrel
It is weird in a very conventional and acceptable way.
Lovely direction and post. The lovechild of Lynch and Dali. Proper mental.
Have this as a crazy side order.
http://www.youtube.com/watch?v=SzSErmq-PaA
On me.
Mr plough
very nice. please tell me you didn’t have to storyboard this one. “We’re doing weird OK?” should have done.
Hats off (a bowler of course) for selling this and to a brave client. There used to be more bat-shit crazy shit out there, but, alas, no more.
Must say, I really didn’t like that ‘surreal’ Stella ad that Lowe turned out during its death-rattle. This though, is really rather good.
Very 80’s
what a total crock. a brand trying to differentiate themselves as ‘different’ by opting for lazy surrealism. it’s Ross Noble wanking on about monkey-pilots, hoping people will love how ‘out there’ it is
I like it. Drambuie is an evil drink though.
Talking about crazy. Anyone seen the new IKEA ad?
http://www.youtube.com/watch?v=kPbDW_Y72Aw
Definite Twin Peaks feel to it
It’ll sell a lot of Drambooooeeeeh but won’t win any awards.
Entertaining but I wanted to see more.
were this to be the lovechild of lynch and dali, i think they’d opt for an abortion.
Playstation and Stella have trod this surreal French cinema path before.
surrealism is no longer surreal, it has become short hand for people just trying to be different -Salvador Dali 1983
Many thanks Ben, and thanks to all of you smashing commenters here for your thoughts, positive and otherwise.
steakandcheese – I sincerely hope you’re right (we don’t enter awards).
Give these guys the Guinness account, quick.
Yes, perhaps you should get the Guinness…oh they’ve done that already
http://www.youtube.com/watch?v=2rndqGkPISs