This ad is officially sexist
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http://www.youtube.com/watch?v=pEpQ8O1BAgU
I suppose that’s because it makes mum look like a brilliant hero of Christmas, the person who brings it all together, choosing trees, wrapping presents, cooking dinner etc.
While dad is portrayed as some idle twunt who doesn’t lift a finger to make the big day happen.
Sexist indeed.
Typical British adverts. It’s always “Approved by Mums”. Any product in the kitchen, there’s always a mum stood behind the kid. Where’s the fucking dad? Nowhere.
Dad’s out shagging and drinking, innit?
Sexist…but in all fairness, true.
Sexist and puts pressure on Mums – if its shit, its mums fault.
The Morrisons Christmas ad is pretty much the same. (Much better put together though.)
I hate this ad. It stresses me out to watch. Christmas is stressful – but I dont want to be reminded of this. I want nice snow and happy music, santa…oh scre it I WANT THE COKE AD THEY PLAY EVERY YEAR. It fucking Christmas for fucks sake.
This is a load of old twaddle, isn’t it?!
I don’t know ANY blokes (myself included, but for a bit of pretty ruddy good cooking) who “do” Christmas for their families.
I was talking to my Mum about the Asda ad (I didn’t do it, before you ask) at the weekend (she brought it up – it was on the Daily Mail website(!)) – and she said that her extended group of female friends and colleagues had all considered it to be a fair representation (albeit charmlessly and woefully executed – I added that bit) of what they’ve been doing for the majority of their lives. Whether that’s good or bad is another matter – but if you’ve got a problem with it lobby the government – don’t whinge about ads that are in essence required to focus on a truth about a product or the way we lead our lives…
Other than Father’s For Pissing Justice, are any blokes actually annoyed about this? And do bra-burning feminists actually (need to) exist any more? You can get a fucking Ukranian cleaner for £9 an hour, so what’s the problem…?!
I’m baffled by this nonsense…
Clearly time for someone to make an ad featuring a less-idle twunt dragging home a Christmas tree. Or ringing up the local garden centre.
An Idle Mum
Morrisons Dads are more helpful than Asda Dads.
I love this ad.
For me it’s the best of the Chrissy bunch: Morrisons is too depressing, John Lewis too random, M&S too bland.
It paints mum as a hero, it’s well shot with nice touches.
And what’s more I bet ASDA don’t give a fuck that some cunts think it’s sexist, they’ll be too busy counting all the extra cash this ad is generating.
It is sexist as hell and I am outraged. It’s 2012 for fuck’s sake. The mum though is a smokin’ hot babe who definitely needs a proper seeing to.
Still a funny advert though, dont think we can take it too seriously.
Adam, on that point, what do you think of this ad for Kingsmill?
http://www.youtube.com/watch?v=A5wVtTQzniI
Having made a TV ad or two, I am fully aware that the process that went into making this involved two (almost certainly male) creatives and an (almost certainly male) director sitting through several casting sessions and wardrobe calls that Jimmy Savile would have paid a lot of money to attend.
Not that there’s anything wrong with that.
Or is there?
Mick G – you must work at Saatchis!!! It’s poo!
I honestly felt a bit grubby. Partly because of the kid reading out the brief in a Northern accent to ad ‘realism and a gritty authenticity that you just can’t get down South’. But mainly because the girl is too young to even grace the pages of Barely Legal. I wasn’t thinking about the fruity bread, just about whether she was 16. And whether that’s what 16 year-olds look like and dress like. Then I remembered that Sam Fox was 16, yes 16, when she appeared topless in the Sun. And also, when I was in Japan, the school girls tend to go for that socks-as-stockings thing.
This is uncomfortable stuff, especially when you are looking at an ad for bread aimed at Mums and Dads. I can’t even begin to imagine how Savilesque the casting session must have been. “Pull it up higher luv, that’s it, a bit more, oh yes, lovely. Next…”
@AdamT
Don’t be quoting me without my permission there at the end.
I knew it was you. I was the blonde one you called ‘cupcakes’.
Are you sure you ‘just put the end in’?
That’s what all the cupcakes think…
@AdamT
A reflection of an ‘all grown up’ society.
And we all know you’re not a natural blonde.
It’s total bs. Advertising doesn’t reflect the truth it reflects the perception of truth. This is what most mum’s want to think of themselves. Nowt wrong with that but lets not for one minute think it’s reality across the board. Life isn’t black & white.
A nice advert. Of course, you are not a natural blonde.I have many new arrivals on my own website.If you are interested, you can visit it.Just click my name.
behind every great christmas is mum and behind every great mum is dad banging her up the arse.
It wouldn’t have been that hard to use the dad in some of the scenes
“Not up the arse” http://www.youtube.com/watch?v=FYjmW6-cShY
No one comes out of the Asda ad looking good: the fool of a lazy “dad”, the all-serving mother who doesn’t even get a proper seat at the dinner table…
The excuse that it “reflects reality” doesn’t really hold up in my book. I mean, there are still many parts of society with racist ideas or prejudice against gay people. Would it be acceptable to see this blithely reflected back at us because “that’s the reality” in many homes or workplaces? I don’t think so…
It will be interesting to see how this ad fairs in our annual poll on the best and worst over at christmasadvert.com. Last year, the Littlewoods ad got taken apart in a similar atmosphere of (perfectly justified imho) indignation.