Budget: whatever the hell you want
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http://www.youtube.com/watch?v=oPNr0_6MnDo&feature=share
If we skip past the fact that some guys just made an ad for (I’d guess) $10,000,000 this is OK. At least Mercedes backed the idea properly. It makes sense and has a decent logic (if we skip past the fact that the guy will only have the car, not the greater prizes on offer).
And not a single member of the KKK in sight.
I really like it.
Only negative I could see was the casting of the main lad seemed a little meh. And the magazine stuff seemed a bit meh too.
But I liked the ad a lot. I got the message loud and clear. I can probably still remember the price too. Was it 29k?
A proper superbowl ad. It will play well among the glitz of the event, I reckon.
Shades of Write The Future
The reason this works is that it works.
Bit like ‘Write the Future’ for a car…
That’s pretty good isn’t it? Must have been fun spending all that cash, too. Dafoe worth every penny.
what was that car wash teaser thing all about then?
Its ok but ruined by the gay voiceover.
really 10 million bucks??? i doubt that…
Can a production person price this for us?
In the light of what’s going on in the real world, does anyone else find the money spunked on Superbowl ads a little bit… you know…wrong?
Depends where they shot it. There’s a lot of background-type people you’d need to cover (the red carpet scene, night club, screaming girls etc). That slightly weird exterior to the opening location is a bit of a give-away. (The interior looks like a studio build).
But I don’t think it’s as monstrous as you might think.
The really big money will have gone on the track, Usher, Upson and Dafoe. Then there’s stuff like magazine rights etc (maybe a deal done on the back of media bought for the marque?).
Although the thing has got terrific scale – and builds really well to the raceway footage – I think that it’s ‘smaller’ than you think.
If this cost more than a fraction of Write The Future (talent aside) I’d be surprised.
Pretty cool. Dafoe, I agree, worth every penny. Car looks damn good. I just wonder how the :30 version will play. I guess we’ll see. The only hitch? The V.O. at the end. The “seductive” CLA? So now if you buy the car your positioned as some asshole that can’t get laid without a friggin Mercedes. Sad.
If the price is the most interesting thing you could say about that car…
Of course MB have a way of making the production $$’s go that much further. Handing out ignition keys to top end models usually does the trick.
Looks like they’ve signed Kate Upson on some sort of deal. I’m guessing that Willem and Mr Usher were offered ‘metal and money’ payments as well.
Someone from Mercedes told me ‘the trouble is with these people – it’s so difficult getting the cars back’. Apparently they give lots of cars to slebs who – when it comes to returning the vehicle – can’t remember (a) where they left it or (b) that they were ever given one in the first place…..
Well Mick and Keith will have taken $9 million for starters – so i suppose they didn’t have enough left over to pay De Niro and achieve the full Angel Heart rip off
Fun ad.
Seams a bit miss targeted to me though.
Whatever the price was still seems like a lot of money for that thing.
On closer inspection of that dildo i believe it to be cgi. Then in the bathroom she’s in on it as she puts her hands around and pretends to pull it off. As you can tell i’m very busy at work today.
Would never run over here.