new Spotify ad
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http://www.youtube.com/watch?feature=player_embedded&v=PvgM6z12bQU
It’s the new Spotify ad from Droga 5.
For my part, I think it’s fine.
It doesn’t make the hairs on the back of my neck stand up, and I can’t help thinking that if all you have to do is sell music as a positive thing then you could probably come up with something better than this.
But y’know, it’s fine.
Ben, I think maybe you’re being too polite because it’s a D5 ad. Ok, it’s got music, great, but they could have done something better for Spotify. Doesn’t say anything new or insightful about the product, reminds me of that old BBC ad with the jumping crowds.
Fuck off, that’s shit.
Too long, too boring, too up its own arse.
They are also selling the category not the product.
Check me out, I sound like a planner!
Yet another over-long manifesto ad. But because it’s been written not to sound like an ad at all, it’s totally pointless. Mick G is spot on. Not D5’s best, by a long way.
Pants. And I don’t like the puny voice of the American taking complete nonsense. Should’ve just played Killing Joke’s ‘Pssyche’.
I also think it’s fine.
It doesn’t fit with the product and how I use it one bit. It’s not like Spotify invented music, is it?
But it’s nice to look at. And the words are thoughtful.
I don’t hate it and it doesn’t make me angry – which has become the most I’ve come to expect from ads ‘these days.’
Boooooooooooooooooooooooooooooorrrring!
What a pile of absolute wank. A mood film dressed up as an ad, and a fucking awful one at that.
They should have got Aidan Moffat from Arab Strap to do the VO.
I’m with ‘Nah.’ It’s like Ivan Bird’s old BBC ad, but it’s not half as good. For all the endless words, thoughtful insights and moody tone, it doesn’t have half the emotion of the Radio 1 ad. That made me feel excited about music. This one doesn’t. For such an emotional product it’s a bit overly intellectual isn’t it?
Wafty McWaftwaft
32 Waft Street
Waftenbury
Waftsex
WA1 2FT
Feels like it was written by Bono.
It was around the point the VO said ‘music cannot be stopped’ that I pressed the stop button on my computer.
Ben, how you didn’t go on to dissect why this ad is shit escapes me… it is not “fine”, if McCann’s had done it probably you wouldn’t even had talked about it…
The main thing to me is it doesn’t say anything about spotify, and the stuff it says about music is not different/engaging enough.
You know those DJs that talk over the music. This is that.
I liked it better the first time I saw it in the R.E.M. Drive video… http://www.youtube.com/watch?v=xQN7A6Vl1H4
This commercial is so boring.
It also looks a lot like those Adidas 2008 Beijing Olympics campaign.
@13: I think it’s also badly written. Does that help?
The bar is high with the agency and client. The ad falls well short.
It’s terrible.
It shows no taste. I hate the person being flung in the air. But I hate the person talking more. He sounds extremely boring. Imagine someone said any of that at a party? There is no sense of irony, no humour and the whole thing takes itself far too seriously. Spotify should be a fun brand.
@AH
That’s it. That’s what I couldn’t place.
It’s not fun, you’re right. And spotify shouldn’t be pretentious. It’s a place where you listen to a lot of shit/guilty pleasures for free.
Our record collections are for the cool shit.
Is the point that music appeals to the part of us that doesn’t make sense?
Or does the ad just make no sense?
If it’s the former, then shouldn’t it be trying less hard to be meaningful?
It’s crap basically.
Ben,
What do you think about the differences between this version (I suppose we should call it the “official” version) and the version the agency has posted to their YouTube account?
http://youtu.be/7rvqcb82YMQ
It’s not all that different, but it’s surely the one they wanted to run.
Yes. It has a naughty, naughty swear word in it. How naughty.
I hate the lines ‘because we were all conceived to a 4/4 beat… because it makes us sing coo-coo-cachoo and mean it’ and ‘Music’s worth fighting for. Why? Because it’s music’.
It’s also using the oldest advertising cliche in the book: the crowd surfer. And the second-oldest: the uninteresting manifesto.
That was a minute of my life purely wasted. Shitty uninspired copy, boring ad. It’s just stupid. I can’t believe how many people must have worked on this and didn’t realize it sucked. Droga 5…. really? Now you, too?
Could somebody please supply the link for the Radio 1 ad…
“Why can a song change the world?”
Just fuck off.
You have 90 seconds to make music sound shit.. and go:
Like it was written and performed by an online bot
It took them an awful long time to get that poor chap having a fit to the security barrier. Hope he’s ok.