Please enjoy this fine and crazy new C4 ad
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http://www.youtube.com/watch?feature=player_embedded&v=PW-aRqeZMQ8
Actually made me interested in watching the Grand National this year. Quite a feat.
UPDATE: this is Chris and John’s first 4Creative work since joining (interest: they are friends of mine).
YES
Love it. Such a simple and well executed idea. Well done 4Creative.
No jockeys were harmed in the making of this commercial.
Very enjoyable. Is this Chris & Johns first output since taking over?
I hate 4creative… but only because I don’t work there.
Hardly ‘crazy’ is it? Quite fun.
How comes you don’t talk about award show results any more? BTAA and CC for example.
Lovely. Although I fear they may have made an ad more interesting than the event it’s advertising.
OK, it’s not technically ‘crazy’.
I’ve been in LA for the last two weeks, leading to absences from both CC and BTAA. I was busy. The whole awards thing seemed a bit remote.
Maybe I’ll write a post about one or both of them for Monday
Don’t bother.
I love this ad. The Grand National is a bit shit and this would be much more interesting. Mind you, I did like the time when they all ran the race and it had already been stopped. Hardy fuckin’ ha.
Nice work. Well in the lads.
It just makes me hungry.
I think you should write a post on CC though.
It would be interesting to hear whether you think the new judging system they implemented this year massively improved the stature of CC, or completely rogered it.
AdamT didn’t you judge at the BTAA?!
hats for shooting the horses so well. that has to be challenging to say the least.
hats OFF for shooting the horses so well. that haD to be challenging to say the least.
that must have been a serious pain in the arse.
I thought it was an ad for Tesco Burgers.