Some rather good work from a US beer brand on something quintessentially English
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As a football fan and writer I’d say that they’ve got the football fandom bang-on and the writing is pretty good too.
I normally check out of these things after about 30 seconds, but I saw this through to the end.
Best shot: the Booby Moore sculpture.
I loathe it.
I loathe that the brand that put the final nail in the coffin of the magic of the cup is now waxing lyrical about it.
I loather that it captures nothing about the competition I have loved since 1984.
I loathe its Soccer AM/Sky Sports poetry.
I just fucking loathe it all ways up, I’m sorry to say.
I may have wider issues than this ad, however.
It’s essentially a mood film. And i’ve seen better ones in pitch documents.
Are you saying I’ve lost it?
Maybe I *have* lost it.
Fuck.
Not in a million years, Ben.
Over over over written Ben. Like so many things.
That was shit
Nice but nothing new.
Oh dear, oh dear.
What has happened to ad writing?
The last shot made me wince.
Actually I think the crap over-dramatic voice over makes the writing seem worse than it is, but it’s still not great.
There’s a lot of this kind of stuff around, isn’t there? The BBC do it all the time: overly portentious semi-poetic fluffed up nonsense (usually with a VO by Eddie Butler). I’m not sure it really captures anything new/insightful/real about the football fan’s experience. So, overall, “meh.” (Except the shot at 23s – it reminds me of the East Stand at Highbury.)
I think you just really, really like football, Ben; ergo you’re going to like mood films about football.. And that’s not a crime.
was Anomaly / Mr W.Campbell responsible for this one?… I know he loves a Kenneth Cranham VO
It think it’s Anomaly but no idea if it’s Walt. He’s been gone a while.
Tariq directed it, he was that wicked 90’s grader at VTR
i think it feels very 90’s actually
very like ivan bird’s sky stuff but with less emotion and more still shots.
3/10 for me (being kind)
i wish Tariq still graded, he was better at that.
This “survival guide” is not intended to be a complete listing, rather a sampling of what is available and what isn’t.
Punters will love it.
I seen this during the footy the other day.
Thought it was shit then too.
Come on. Even the writing is average.
What a bucket of cunt.
A 2 minute deep bucket of cunt.
Do something different that isn’t a predictable bucket of cunt.
You are knee deep in the bucket of cunt Ben if you think this is good.
It’s average at best.
Love this style of photographic documentation –
(see ‘How To Make It In America’ trailer for the best before the Olympus rip off etc..)
The last shot of the cans with that horrible hipster lens flare wrecked any moment of ‘Britain’, could it not have been in a pint glass or something more fitting?