40 minutes of Dave Trott schoolin’ yo’ ass
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‘Someone’s stolen our tent.’
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hey ben, thanks i’ll gladly accept a kicking from Dave Trott. Here, I think you’ll really enjoy this podcast from the best sports show in Ireland. And possibly the funniest feckers on any media. On tonight’s episode [17th February] Ken Early convincingly puts forth 3 reasons why Wenger is a better manager than Mourinho (and a “seriously rich guy”). Scroll to 13 min in. https://itunes.apple.com/ie/podcast/second-captains-irish-times/id647893016?mt=2
Thanks. I’ll check that tomorrow/later today.
This is all old school. It’s all about leveraging engagement platforms* these days.
Get with it daddy-o.
*or territories. I constantly get the two mixed up.
“When I was a junior at BMP, we used to smoke pot in the office.”
Ah, the good times…
His stomach gurgles a lot.
Fucking exactly.
Trott’s stuff always makes me angry because I agree with it so much. He’s so obviously absolutely on the money.
But most people either think he’s just talking baby-boomer crap, or discredit him because he threatens to find them out.
But he is right. There is no doubt.
That guy needs to get laid more often.
I agree with everything Dave Trott says. However, after watching it I looked at The Gate output.
I know he did some great ads back in the day, but if he’s meant to have some of the answers, why aren’t they showing in the current work?
Or perhaps he thinks they are?
@9 He’s chairman now, not ECD. Maybe that’s why.
@fake like a like
Probably because all the reasons he mentions.
It’s not an agency problem he describes. It’s an industry problem.
If you think you could win, say, Pepsico’s CMO to your side by straight-talking then good luck. But it’s more likely that the bullshitters with charts will win that particular pitch.
has he eaten that tiger he was talking about?
TRUTH.
@Fake like a like
It’s because the bullshitters have won. If creatives want to make a buck these days and keep our jobs we have to play the game their way, use their jargon, endure their meetings and ultimately make shit ads.
And we have no one but ourselves to blame.
I don’t mind. I’m making plenty of money doing it their way. I was working in the days when ads were good and if anyone said “leverage” especially using the American pronunciation, they would have been called a cunt and laughed out of the office (remember them). So it should be heartbreaking for me. However I have developed a technique for getting me through the day as quickly, amusingly and stress freely (is that a word?)as possible so that I can get on with the creative stuff I do out of hours, drink beer with my stupid friends and take naps.
Just stop giving a shit but pretend you do and laugh on the inside at the travesty of these jumped up cunts talking bollocks that makes no sense and being proud of shit ads.
We can stick up for creativity, die in ditches over endframes and cause ourselves endless pain and suffering yet end up with shit ads or we can do it the easy way and end up with shit ads. Either way we end up with shit ads.
As Athur Balfour was wont to say “Nothing matters much. Hardly anything matters at all.”
He should have added “… especially adverts.”
*Goes off for calming pint*
[…] Dave Trott talk found at Ben’s dealing with several topics at […]
Don’t get me wrong. It’s brilliant advice but talking this kind of sense to clients is basically a waste of breath. Pearls before swine.
*Makes next one a treble*
I used to work in ABL. Now I work in digital. Are things really that bad in ABL? They’re pretty dire in digital.
What’s going on?
Did he mention he went to art school in New York at all?
First: Antacids.
Second: Recently when I watch presentations like this I have a picture in my head. I see a scene – the one with the band playing as Titanic slowly is sinking. At first, they played upbeat tunes in the first class lounge. Later, they moved on deck and played as passengers tried to escape. Shortly after. . . they were gone forever. There is beauty in it and heroism, it is tragic, and it is truly scary.
First: Antacids.
Second: Recently when I watch presentations like this I have a picture in my head. I see a scene – the one with the band playing as Titanic slowly is sinking. At first, they played upbeat tunes in the first class lounge. Later, they moved on deck and played as passengers tried to escape. Shortly after. . . they were gone forever. There is beauty in it and heroism, it is tragic, and it is truly scary.
Yeah, nice triangles.