Nike just got pwned
Here’s Beats by Dre’s World Cup ad:
https://www.youtube.com/watch?v=v_i3Lcjli84
I’ve already gone into my reasons for disliking Nike’s effort, but in a year when it was really their turn to knock it out of the park again, it’s interesting to see them get shown up by a high-end tech company.
Like Write The Future, it feels like they’ve thrown everything including the kitchen sink at it, sparing no expense until we’ve mouthed the name of the hundredth world-class star preparing for his game inside a pair of those ubiquitous headphones.
No, it’s not as good as Write the Future, but that’s because Nike has a natural connection to the World Cup, giving it a massive advantage. Connecting headphones to sport is more of a stretch, but they’ve got a good, solid idea represented by a great line (The Game Before The Game).
The other thing that gives this an edge over 2014 Nike is the fact that it doesn’t feel like it’s trying so hard. It’s quite a trick to film a gazillion dollars of talent and have it feel lo-fi and somewhat real.
If I were the kind of person who idolised footballers who don’t play for Arsenal, or wore Beats By Dre headphones (I’ve had a few pairs over the years but now I’m on Team Parrot Zik) I’d contribute to this ad’s social media footprint by tweeting to my mates and maybe putting it on my Facebook status.
But I’m not, so I retweeted it from someone else then wrote a blog post about it (#TGBTG).
Let’s hope this isn’t the best of the world cup advertising. It’s still pretty average.
Nike have sort of been there before.
https://www.youtube.com/watch?v=bZB6Dqdextc&feature=kp
The game before the game reminds me of a line Mel Gibson would have come up with in that god awful film where he’s an ad twat.
Like Emile, as soon as I see 5 mins I’m already bored.
[sarcasm]Putting those 3 billion to good use. [/sarcasm]
Waaaaayyyyyy to long.
I just got the blue ones! The cable is blue and everything!! The box says they are ‘Drenched with colour’!!! And, better even than all that, if that was even possible (which I seriously doubt); one of our hottest account managers just, like, totally checked me out.
Nabil did an excellent job on this one. Slightly elevated scenarios, fantastically warm and soft images thanks to the anamorphics used, a great rhythm, a bit of dark magic (santoria), etc.
Still dislike beats. But alas, their marketing dept is good these days.
Not sure why everybody is being overly critical of the Nike ad. I’ve watched it at least four times, and cant even bring myself to watch this shit to the end.
Well zzzzzzzzzz, innit.
Well, it’s a music vid thing, so it’s going to be as long as the song, innit?
I suppose it’s not for everyone, but 7 million YT views in four days is pretty good, as is the generally (ie everyone I’ve heard from other than the above) positive feedback.
Maybe you have to be a Dr. Beats fan to like it.
Whenever I see a footbalist wearing those stupid looking headphones, I think ‘you ignorant twat’. Don’t you even have enough social skills to talk to your fucking team mates on the 10 minute bus journey or the manner to listen to the little kids who have probably waited an hour by the players entrance to shout your name. Overpaid toss hankies.
So that’s a general ‘no’, then?
Fine.
Yep. It’s fucking shite.
This ad was shared around the office on Friday and was seemingly enjoyed by everyone (it’s not a creative department, by the way).
I particularly enjoyed Jozy Altidore’s brief appearance. He was a bit shit for my team this season but seeing one of our player’s in such a huge ad was really cool. Subsequently, I tweeted him and he favourited my Tweet, which as a football fan is also really cool. Therefore I particularly like this ad.
Also, the above comments/reactions are partly why I jumped client-side: negative Normans everywhere 🙁
Here’s another Nike attempt –
https://www.youtube.com/watch?v=Iy1rumvo9xc#t=68
I managed about 25 seconds of that.
it’s obviously too long for us ad whores.
but it’s great.
the game before the game is a great line.
the swagger of beats and the footballers will kill it with the uth.
take a step back and look at it objectively.
and remember what it’s for. it’s not nike.