What makes a woman talk shite?
Here’s an ad that is such a colossal puddle of fucked-up nonsense that it made me stop in my tracks:
(That’s obviously the Japanese Chinese version. Here’s the English VO.)
What makes a woman beautiful? Happiness and energy.
Come on? Who among you guessed those two traits? Happiness, maybe, but energy? Energy is what makes a woman beautiful? They couldn’t think of an abstract noun that trumped energy? How drunk were they?
Happiness is the most attractive form of beauty; the one that comes from deep within.
But how does that then relate to Lancôme Rénegerie? I appreciate that it ‘visibly tightens all facial zones’, but will the happiness you get from that benefit really overcome the misery you feel inside when you realise you’ve just succumbed to the tissue-thin wankerama of a multinational cosmetics company?
This is what makes people remember you.
…said the Oscar-winning actress who starred in the second-biggest film of all time and married someone called Ned Rocknroll.
I know that taking the piss out of cosmetics ads is too much like shooting a whale in a teacup, but this one seems particularly odd/lazy/bollocksy.
Ben it is great to see LA has not seduced you into accepting the role of a less beligerent blogger/person in the last month. I don’t wish to infer … yet or when etc.
Good Post ta.
Paul
Not that there isn’t any less shite talking in Japan, but that one is Chinese.
Is being the CD on a cosmeceutical account the easiest job in advertising, or the hardest? On the one hand, the budgets are huge, the client doesn’t expect/want an ‘idea’ and it’s just more of the same science/bullshit every time. On the other, the constant tide of that bullshit must be so, so tiring.
Reminds me of Brad Pitt’s Chanel ad. Inevitable bullshit.
I worked out in Shangers (as we expats call Shanghai). Happiness is a big thing for the old Chinesers. Needless to say, in Mandarin happiness means something completely different to them than it does to us. In Mandarin nothing means what you think it means. Makes writing copy very difficult.
The symbol for Double Happiness is very popular.
That could be an explanation for this unholy shitspunk…. I mean ad. Or it could simply be fuckbollocks… I mean bad.
Within a couple of seconds I had flashbacks to Zoolander’s merman.
http://youtu.be/QXsKHjX3Y6g
This actually makes much more sense.
https://www.youtube.com/watch?v=QXsKHjX3Y6g
It’s obviously total nonsense, even by the standards of cosmetics ads. One distinctively awful aspect of this execution is just how bad a performance they’ve managed to get out of an Oscar-winning actress. Siri could have delivered the line “What makes a woman beautiful? Happiness. Yes. And energy” more convincingly than Kate does here. Perhaps all Kate’s Facial Zones have been so Visibly Tightened by Lancome Rénergie Lift Multi-Action that she is no longer able to act.