David Fincher’s Gap ads
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With some added guff here.
I think they’re a great example of how a top director can make a slight concept feel much more substantial and rewatchable.
They’re clothes ads with the basic concept that the person who wears the clothes looks good (seen that before a few times), but there’s a loose freshness to this angle that elevates the campaign.
Yeah, saw them on telly this weekend and I do like em.