Excellent new ad for adult nappies

https://www.youtube.com/watch?v=3NKvN7U5RXQ

(Interest declared: they’re by my mates Prabs and Jez @ AMV. Nice one, guys.)

This is hard to get right: a kind of hybrid of The Man Your Man Could Smell like and the Dos Equis guy but somehow cooler than both.

Hats off.

More here:

https://www.youtube.com/watch?v=gKB3anTTioU