Interesting new Lynx ad
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https://www.youtube.com/watch?v=TgjCEOk1poc
I have no idea what the idea is supposed to mean insofar as it relates to Lynx Black, but it’s a jolly fun watch and a very cool version of that excellent song.
And it’ll definitely adhere to Bernbach’s rule of needing to be noticed.
Will it adhere to anything else he said? Possibly not.
(Thanks, A.)
I found it boooooooring. 2:30 secs to damn long.
It just got sent round work. My comment was ‘beautifully shot, haven’t got a scooby what it’s on about.’
Yes, it’s more of an expensive music video with an inexplicable attempt at explanation at the end.
music is awful and it’s about 2 minutes too long.
I love these April fools films.
Eurghh.
Chain over black shirt.
Too long…ended up fast forwarding it which is a shame as I was entranced for a bit.
Like the song and thought etc though.
Zzzzzz
You been smoking that Cali weed, Ben?
The arrangement of the song was horrific. And the cunt singing it sounded like Chris Fucking Martin. Can’t agencies please stop with this cover song bullshit? It’s gone on way too long.
Ffs: how do I know you’re not a narc?
I didn’t make it to the end but then you’re probably not supposed to or something. I have noticed a trend today when ever a critique is made of modern advertising someone always defends them by saying oh you just don’t get it or it is not for you or you are looking at it all wrong. Welcome to the jungle indeed.
So this is the famed “content” every agency and their dog is now producing.
Who the fuck did that?
Thought is was great.
The way I took it was that its the girl tripping out on the Lynx wearing guy.
Great ending. Bit ‘sweet’ though