What’s in a (nick)name?
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The best agency in the UK currently goes by the alternative moniker, ‘The Palace of Joyless Excellence’.
Great nickname.
It made me think of other agency nicknames and I’m now unable to escape the truth that:
a) Agencies only get nicknames if they’re good.
b) All the agency nicknames denote a tendency to work hard.
Admittedly my sample size is small, but the only ones I’ve ever been aware of are GBH (BBH) and Weekend and Kennedy (Saatchi and Saatchi. Only kidding – W&K).
So… A kind of rueful recognition of the necessary work that goes into making an agency great.
Is that it? Have I missed others, or is the above list really the sum total of agency nicknames in recent years?
Supporting your theory, in its heyday it was known as ‘Chiat Night & Day”.
What’s the best agency in the UK?
Adam and evening
@2: Adam and Eve.
In the Alan Partridge biography ‘We need to talk about Alan’ Alan makes a great point about how uncreative the name Saatchi and Saatchi is and how he would have suggested ‘Pizzaz advertising’ or something of similar nature.
A fair point?
Very.
‘Absent Without Leeves’
The name for the short lived agency Tilby and Leeves in recognition of Paul Leeves lengthy lunching habits
Widow & Kennedy
What’s AMV called?
Paul Leeves – The Golden Fish Bar Dancing, and cooking eels for 4 in Corfu. Eaten by 1 plus 15 feral cats. THAT was lunching. Circa 1973.