Can someone explain this to me?
I find those logos fascinating.
Obviously you get more if you pay for more, but how much is the placement worth?
And how do Puma feel about getting two placements you can’t really see?
And what the hell is Vitality?
And does anyone ask the people not to move about too much for fear they might obscure a 50k logo?
Are seven Emirates logos really doing any more than six, or five?
Is anyone other than me paying any attention to them?
Huawei just paid for one with not great placement, but their logo is more clearly visible than Puma’s. Did they pay more than Puma?
Did anyone see this and use Barclays’ #spiritofthegame hashtag?
Why does Barclays use two different logos?
Would they sell their logo space if, say, Twix wanted one of their much-coveted central stripes?
Is there anything left that could really do with having a nice juicy logo slapped onto it?
…I’d have one but upside down.
It’s baffling. I have no idea whatsoever how anyone can calculate the value of football sponsorship generally, let alone that wall o’ logos.
I think I read somewhere that Barclays are going to be dropping their Premier League sponsorship soon, so maybe they know the true value (I’m guessing “bugger all”)?
And for the record, Vitality is a private healthcare company.
Citroen clearly the winner.
This post was sponsored by Puma.
Vitality is coconut water.
Actually no it’s a health website.
Could have used a hashtag to explain
In a comparable case of visual hysteria, I once counted 12 BT Sports logos on screen at the same time.
2 on the pundits’ desk.
2 on each of the 4 pundits’ mics.
1 “hero” logo in the corner of the screen.
1 on the results ticker-tape graphic at the side of the screen.
(And that’s before anyone held up the back of a BT Sports tablet or cue card).
Either way, it’s what designers call a “logo soup”. I just call it a “clusterfuck”.
I’d have just used the grey as a background colour.
It is the most anodyne form of advertising. However…..Repeatedly burning the logos onto viewers’ retinas probably does have some residual, subconscious effect. And if those brands are smart enough to use this placement as the tip of a much bigger, integrated campaign, maybe there’s value. Though in my experience brands leveraging sport usually do it in a horribly ignorant fashion. Barclays guilty as charged.
I think this is a good time to thank Ben for talking the time to write interesting posts for our entertainment 99.99% of the time.
More baffling is when you visit the Emirates and you see countless arsenal fans wearing caps with just the Emirates logo on them. No arsenal emblem, just the Emirates logo. They went to the stadium shop and handed over actual money. So I guess that logo as become so ingrained in some of the fans conscience that they wear it as if it’s an arsenal kit.
Perhaps it’s the wide variety that’s blinding you Ben?
I read an article about NUFC last week. Apparently there’s a moment when all the LED pitchside boards at St James’s roll over to Sports Direct.
At which point there are over 200 Sports Direct logos visible around the pitch at the same time. Wonga-tastic.
When I was a junior at BMP I once saw an account man timing a video of a football match with a stopwatch.
He told me his client wanted to know how many seconds his perimeter board got on the TV screen.
As if anyone but him was watching it.
I’m off to buy an Arsne Wenger.
You’re being impatient. Just wait for Indesit’s Case Study video and you’ll be able to applaud how many millions of impressions they made to an audience not known for their passion for domestic appliances.
Advertising innit.
Woah… no one even notices all that shit behind the players/managers, surely???
I never look at them. I don’t even watch the (pointless) interviews either to be fair…
Worse for me are those god awful prize ceremonies where we get to hear from the sponsor first. Guess what, no one wants to fcukin hear from you, and we’re not buying more TVs because some Senior VP from LG got up and told me how proud they are to be associated with said event.
I think it’s all part of a package deal they buy into; maybe a tiered system that covers TV, stadium, hospitality, print, online and some more.
In an unfortunate turn of over-rationalization, the board probably reflects their respective contributions.
Sound plausible?
If not, I’m stumped.
It’s just wallpaper to me.