The new BT campaign
There’s a new BT campaign in town, and it’s certainly… interesting:
https://www.youtube.com/watch?v=VA5SIsvWYlc
https://www.youtube.com/watch?v=rwmsk06PAHo
I kind of like it, but that’s in spite of a few things that I often have very little time for, i.e.: BT ads, Ewan MacGregor, ads about ads, Robin van Shitwipe…
But I think it works better than it should. Ewan gives a decent performance, the twatty creative is quite amusing and they pull off the old American trick of simply saying all the product stuff out loud in the context of the gags so you don’t notice it as much.
It’s missing that top-US-level of writing (the gag about mum calling and the guy pretending it’s a girlfriend is a bit so-so), but it’s not bad (although a combined 25,000 YT views in four days is a little concerning).
But never mind what I think – I don’t even live in the country this runs in…
Tell me, dear reader, what do you think?
Fucking bag of shite.
I can’t decide whether it’s trying too hard, or not hard enough. Either way it’s missed the mark.
As Nat King Cole would say:
“It’s forgettable…”
i like them. they have enough executional texture beyond just having Ewan in them. and he’s good. they make you squirm a bit, but in a good way IMO.
I’m with Vinny on this. I think they will grow on you.
The fake behind the scenes film extras are funny also
Sadly, by today’s standards these are fucking amazing.
Says a lot about how low British TV advertising has sunk.
I like them.
Unmitigated shit heap.
I like Ewan, but the ads themselves are average at best.
Best ever ad about ads for me:
https://www.youtube.com/watch?v=NQhwNtY3N2k
I don’t mind the first one too much, but that may be because it gives The Ox a line. The second one sucks. I think McGregor looks embarrassed. Which he should be whenever he remembers playing Obi Wan Kenobi.
I’d rather grate my genitals into a metal bin than watch that again.nn1
Ewan does a good job here, given the material.
@Matt: why a *metal* bin?
But kudos for making me laugh.
The Ox made me laugh, I feel almost ashamed to say.
I think it’s quite good, and I think the general public will like it a lot more than Adland.
@ben:
I find metal bins more serious as opposed to plastic ones.
Metal bins also create a larger sound.